Facebook Tab Engagement Down 53% Since Timeline Launch

Facebook’s Timeline redesign profoundly altered the appearance and the function of brand Pages.It’s also significantly affected the degree to which fans interact with tabs, which point you to different content at the top of the Page.According to data provided to Mashable by PageLever, tab engagement has dropped off 53% since brand Pages began adopting Timeline.

via Facebook Tab Engagement Down 53% Since Timeline Launch.