Bloggers can add great value to a PR campaign as they are at the forefront of digital opinion forming. Readers of blogs tend to be loyal and are more likely to be convinced by a blogger’s opinion than any advertising they see.

When building your relationship with bloggers, it’s first crucial to identify those who are most relevant to your audience, to avoid wasting your time and theirs. Stuart Lambert, director of consumer technology at PR firm Weber Shandwick says: “Choose those with greater influence in terms of online hits, Twitter followers and reach via other social media channels such as Facebook, Google+ or YouTube.”

via How to make friends with bloggers – Inside PR – PRmoment.

Edit Flow gives you custom statuses, a calendar, editorial comments, and more, all to make it much easier for your team to collaborate within WordPress.

via Edit Flow.

How can I go about teaching enterprise, and their B2B marketers, how to produce better content? This is a real marketing emergency, if there is such a thing.

Have you looked at the number of white papers out there lately? And how they all suck? At the collateral? At the websites? At the press releases and the fatuous corporate blogs? At the 178 social media sites per company–few of which offer much relevance or are of interest to customers, shareholders, suppliers, or even employees. Enterprise writing does not “go viral.”

There are better things to do with time and money than produce content no one will read or see. “Content marketing” is king, but not if you create the wrong content, or bad content.

via Marketing Emergency: Nobody’s Making Content Worth Reading | Fast Company.

When developing a corporate social media strategy, it’s important to ensure that there are processes in place to allow the social media communities to scale over time.

via Before Writing a Social Strategy, Think About The Blog – 10,000 Words.

Reddit is an Internet firehose, a repository of the good, the bad, the silly and the shocking.

Online journalists should make it a habit to look at Reddit from time to time. Not only can it be a great way to promote work, but there always seems to be a good story waiting there. Sometimes it’s prominent, and sometimes it’s in an obscure corner of the site. The fact that the site’s slogan is “the front page of the Internet” is telling.

While Reddit still has a niche audience, the stories that are popular on Reddit probably have some potential to be popular elsewhere. If the story fits your site, you should consider writing something similar.

via Pro Tip: Use Reddit To Find Story Ideas – 10,000 Words.

When Klout announced in mid-September that Blogger and Tumblr would play a role in determining your Klout score, WordPress users immediately asked, “What about us?”

Klout responded by quietly adding WordPress to its scoring system, which already factors in 11 other services: Blogger, Facebook, Flickr, Foursquare, Google+, Instagram, Last.fm, LinkedIn, Tumblr, Twitter and YouTube. Unlike its integration with those services, Klout didn’t publicly reveal the WordPress addition, but we noticed the WordPress button on the Klout dashboard anyway.

via Klout Quietly Adds WordPress to Klout Scores.

Bounce rates are the bane of a blog’s existence. The higher the number, the less engaged the reader (and the more depressed the blogger). A sticky blog means more engaged users. It means more opportunities to turn them into advocates who then share your content.

The following seven tips will help you increase the time visitors spend on your blog and the chances they’ll return often.

http://mashable.com/2011/09/16/blog-content-sticky/

The new rules, quietly issued by the country’s Department of Information Technology earlier this month and only now attracting attention, allow officials and private citizens to demand that Internet sites and service providers remove content they consider objectionable on the basis of a long list of criteria.

via India Puts a Tight Leash on Internet Free Speech – NYTimes.com.

What a difference a millisecond can make. When it comes to browsing the web, every tiny moment counts — and the fewer moments that pass between a mouse click and a fully loaded page, the better.

Speed is a bit of an obsession for most web users. We fret over our Internet connections’ and mobile connections’ perceived slowness, and we go bananas for a faster web browser.

Given this better-faster mentality, the consequences for slow-loading pages can be dire for site owners; most users are willing to navigate away after waiting just three seconds, for example. And quite a few of these dissatisfied users will tell others about the experience.

What’s more, our entire perception of how fast or slow a page loads is a bit skewed. While we’re waiting for a site to materialize in a browser tab, pages seem to load about 15% slower than they actually do load. The perception gap increases to 35% once we’re away from a computer.

via Why Websites Are Slow & Why Speed Really Matters [INFOGRAPHIC].