Are you a developer looking to quickly create rich and interactive data mashups for your sites?
via Excel Mashup.
All posts by Pierre
Six Social Media Trends for 2012
Each year at this time, I look forward and predict trends in social media for the coming year. But first, I look back at my predictions from last year. How’d I do? Not bad.
Social media continues to move forward toward business integration, a trend that I identified last year. In a joint study from Booz Allen and social platform developer Buddy Media, 57 percent of businesses surveyed plan to increase social media spending, while 38 percent of CEO’s label social as a high priority.
I was also partially accurate in predicting that Google would “strike back” in 2011. They did, with Google Plus, a formidable initiative that acts as Google’s “social layer” to the Web. Part social network and part social search, Google Plus has industry observers scratching their heads, wondering if Facebook will be given a run for their money or if the service evolves into something complimentary in a highly social Web.
via Six Social Media Trends for 2012 – David Armano – Harvard Business Review.
33 things the media wish PR people knew
The media want to cover your organization and its goings-on. Problem is, they have limited resources and need your help putting together a compelling story.
For everyone to succeed, you need to know some things. Here are 33 of them:
Buzzwords 2011: Who’s been ‘creative’ and ‘effective’ this year?
With the New Year right around the corner, the LinkedIn team thought it would be a great time to refresh one of our most popular analyses from last year – overused professional buzzwords! Maybe during the last year some of our members scrubbed their profiles of buzzwords and more uniquely described themselves? Or maybe there has been a huge growth in the number of ‘innovative, motivated, entrepreneurial team players who are results-oriented and thrive in fast-paced environments’. To the data!
via The LinkedIn Blog » Buzzwords 2011: Who’s been ‘creative’ and ‘effective’ this year?.
Here’s What People Look at on Facebook Brand Pages
In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show.
In an webcam eye-tracking study for Mashable by EyeTrackShop, the 30 participants who viewed top Facebook brand pages almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.
Gary Vaynerchuk: Why ROI Matters for Social Media
Entrepreneur and author Gary Vaynerchuk thinks so-called social media experts are “clowns” — what really matters is driving ROI. According to Vaynerchuk, who is the author of best-selling business books Crush It and The Thank You Economy, too many companies are hiring 22-year-olds to manage social media strategies simply because they’re from a generation that grew up with pervasive digital media.“Your 22-year-old did not use Facebook the last three years to do business,” said Vaynerchuk. “He did it to, like, look at chicks’ bikini pictures.”Watch the interview to find out what qualities Vaynerchuk prizes when it comes to social media expertise.
via Gary Vaynerchuk: Why ROI Matters for Social Media [VIDEO].
Bottlenose Is a Game Changer for Social Media Consumption
Is reading your social feeds starting to feel like a full-time job without benefits? Bottlenose is launching a new service on Tuesday that aims to extinguish this common gripe — and it comes closer than any social media dashboard we’ve seen.
Bottlenose fights social media overload with flexible, granular feed customization options.
You can, for instance, follow just slices of Twitter and Facebook feeds, getting someone’s tech news while skipping their Foodspotting posts. It’s also easy to sort by author influence, trending in your network, your interests (it learns these based on your activity) and pretty much any other criteria. You can set up as many feeds as you want.
Any of these feeds can be viewed as a visual node map for quick browsing and have automatic actions such as “reply” or “send alert” attached to it. For instance, you could set up a rule that “for messages by people I have mentioned more than five times, show a desktop notification.”
via Bottlenose Is a Game Changer for Social Media Consumption.
Wikipedia investigates PR firm Bell Pottinger’s edits
Wikipedia has suspended at least 10 accounts linked to the public relations firm Bell Pottinger as it investigates allegations of content manipulation.
The online encyclopaedia’s founder Jimmy Wales told the BBC the lobbyists had “embarrassed their clients”.
He said a team of volunteers was looking at possible breaches of conflict of interest guidelines.
Bell Pottinger admitted to editing entries, but said it had “never done anything illegal”.
Mr Wales said he was “highly critical of their ethics”.
via BBC News – Wikipedia investigates PR firm Bell Pottinger’s edits.
Meeting Boy, The Most Hated Buzzword
Few things irritate me more than buzzwords. Why? Because the person who spews buzzwords all over the office actually thinks people are impressed! But the truth is once a buzzword loses its magic, it has the opposite effect; we’re not impressed, we just think you’re a shallow idiot who thinks a few adjectives can cover for a steaming pile of dog crap. A robust pile of dog crap still stinks!