Is reading your social feeds starting to feel like a full-time job without benefits? Bottlenose is launching a new service on Tuesday that aims to extinguish this common gripe — and it comes closer than any social media dashboard we’ve seen.

Bottlenose fights social media overload with flexible, granular feed customization options.

You can, for instance, follow just slices of Twitter and Facebook feeds, getting someone’s tech news while skipping their Foodspotting posts. It’s also easy to sort by author influence, trending in your network, your interests (it learns these based on your activity) and pretty much any other criteria. You can set up as many feeds as you want.

Any of these feeds can be viewed as a visual node map for quick browsing and have automatic actions such as “reply” or “send alert” attached to it. For instance, you could set up a rule that “for messages by people I have mentioned more than five times, show a desktop notification.”

via Bottlenose Is a Game Changer for Social Media Consumption.