All posts by Pierre

Twitter

SocialBro Official Blog: Real-time analytics for Twitter now in SocialBro

Leave a comment

SocialBro now has real-time analytics for your Twitter community! You can visualize in real-time:

  • Who is currently on-line
  • The total number of followers of the on-line users
  • Number of on-line users per second
  • The top languages of these users
  • The apps and clients most used
  • How can real-time analytics be useful for you?

You can learn about the real-time state of your community at a glance, identify users who are online and interact with them.

Language chart: If you have a multi-language Twitter account, this feature helps you identify the best language to tweet in at any given time.

Apps chart: you can get an idea of ​​how active your community is in real-time. If they are mostly tweeting from apps like Foursquare or Instagram, for example, they probably are not aware of their timelines in that moment.

Monitoring list: With the lists, you can monitor a specific group of users applying the previously mentioned points.

You also can monitor a hashtag or a key word using the previous points to get an idea of how active they are.

via SocialBro Official Blog: Real-time analytics for Twitter now in SocialBro.

measurment

Google Analytics Blog: An invitation to social sites to integrate with Google Analytics

Leave a comment

Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interactions with their content – on and off their site – and so we’re working hard to make this happen.

To enable our customers to discover who’s sharing, voting and bookmarking their content on the social web, cross-network measurement needs to become easier. So today we’re inviting social networks and platforms to integrate their activity streams with Google Analytics. Through these integrations, marketers and publishers will be able to discover off-site engagement, optimize their engagement within each social community, and measure the impact of each social channel and its associated digital investment.

Any network can integrate their streams – like +1, votes, and comments – into the Google Analytics social reports, which will be fully available next year to the many marketers, publishers, and websites that are using Google Analytics for free.

To make integration easy for social networks and platforms we’ve created a social data hub – it’s based on widely deployed, open web standards such as ActivityStreams and PubsubHubbub. A number of partners are already working with us to improve measurement of social actions – including Delicious, Digg, Diigo, Gigya, LiveFyre, ReadItLater, Reddit, TypePad, Vkontakte, and of course, Google+, Blogger and Google Groups.

via Google Analytics Blog: An invitation to social sites to integrate with Google Analytics.

Twitter

Twitter Advertising: Let your brand take flight on Twitter with enhanced profile pages

Leave a comment

Earlier today we announced a new version of Twitter that makes it easier for users to discover what’s happening now. As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.

via Twitter Advertising: Let your brand take flight on Twitter with enhanced profile pages.

Reading

Community of Storytellers Build Online Library of Human Experience

Leave a comment

The online project Cowbird is a place where storytellers can keep audio-visual diaries, write stories and collaborate with others in documenting “sagas” taking place in the world, like the Occupy movement. Artist and programmer Jonathan Harris’s labor of love, Cowbird aims to grow as a community and focus on long-lasting and personal storytelling.

via Community of Storytellers Build Online Library of Human Experience.

stats

Why Recognizing Your Employees on Social Media Is Great for Business

Leave a comment

Social media has opened countless new avenues for promotion of all kinds. As a result of blogs, Twitter, Facebook and more, it’s as if we all have access to a bullhorn, and thus, the ability to promote ourselves whenever and to whomever we choose.

Within your company, surely you’ve grappled with the use, disuse and even misuse of social media. But have you thought about using it for employee recognition? Communicate your staff appreciation by employing social media as a positive acknowledgement tool. It’s a highly visible and yet low-cost way to show your support.

Zoomerang interviewed 1,180 small to mid-sized business decision makers and 500 consumers for its study, “Marketing in a Digital World.”

via Why Recognizing Your Employees on Social Media Is Great for Business.

Infographics

Branding: How It Works in the Social Media Age [INFOGRAPHIC]

Leave a comment

Branding and social media — they seem to go together so well, yet they’re both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot.

How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers? Who is most receptive to brands on Twitter? How about on Facebook?

via Branding: How It Works in the Social Media Age [INFOGRAPHIC].

trends

Passive Social Media Creates Passive Results | Rosh Sillars

Leave a comment

veryone is looking for the easy way.

Social media participants are not exempt. Many people create automated accounts with RSS feeds to share other people’s news, thoughts and commentary with their community. Some will link all of their social media so it only takes one blog post or tweet to populate their social media world.

Many social media members don’t reply to comments made by people who take the time to acknowledge their work. Some do the minimum just to say they are using social media. They repurpose industry news and rarely offer an original thought. Seriously, setting up an account on Facebook and Twitter is not active social media.

Passive, unengaged social media earns passive results.

via Passive Social Media Creates Passive Results | Rosh Sillars.

Twitter

Twitter: Is Anybody Doing It “Right”? | Forrester Blogs

Leave a comment

Twitter isn’t the largest social network, but its users are very active and tend to be influential. As a result, more and more marketers are looking for ways to leverage the service. The challenge of course is that Twitter is distinctively different than other digital channels, so marketers still struggle to find the “right” way to engage.

In our just-published report about Twitter, we found that:

· Many successful uses of Twitter go beyond the marketing department. Alone, that’s probably not all that surprising. What’s particularly interesting though is that even when Twitter is used in non-marketing departments — like customer service, PR or even sales — interactive marketers are participating in the development of the channel to ensure that disparate accounts are strategically aligned.

· Twitter provides both an overwhelming amount of data and is dominated by a minority of influential users. This can be confusing to marketers because it often means that huge amounts of conversation are created by people who all seem to require a response. Handling that volume and depth of conversation can be particularly daunting. More daunting: Marketers need to be even more interesting and more relevant than the average influential user if they want to cut through the cluttered streams and engage their consumers.

· Perhaps to an even greater extent than other social networks you could leverage for your brand, Twitter engagement requires preparation. Marketers need to make sure that all stakeholders really understand the platform, how the brand’s customers use it, and the nuances of speaking with consumers on the brand’s behalf in just 140 characters. Then you’ll need to determine the purpose of each account the brand wants to open. Once those things are worked out, you can (and should) define your metrics and operational processes.

Forrester clients can read the full report here.

via Twitter: Is Anybody Doing It “Right”? | Forrester Blogs.

Social Media

Social Media: Before You Get Started, Get Organized!

Leave a comment

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Though most nonprofits in the United States, Canada and the U.K. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

That said, I am currently in Southeast Asia presenting social media trainings to nonprofits in Malaysia, Singapore and Manila – most of which are just getting started with using social media.

via Social Media: Before You Get Started, Get Organized! « Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits.

Reading

Public Status Updates Plunged 93% Since Facebook Moved Privacy Controls Inline

Leave a comment

Facebook’s changes to privacy settings have resulted in a 93 percent drop in the number of status updates shared publicly — in the English language, that is.

The social network announced its move of the privacy settings to inline locations on August 23, but these changes took a while for people to get their heads around. Some of the controls didn’t show up for all users until the second week of September, which is represented in the chart by the green bar, the rate of status update sharing immediately declined as Facebook addicts opted-in to the update.

The major changes announced during the week of the F8 conference September 22 (represented the dashed red line) halted the slide, and sharing briefly increased. But changes gradually rolled out over the span of a month, and the continued slide in volume indicates that users confronted with the new options tended to adopt more stringent privacy settings.

via Public Status Updates Plunged 93% Since Facebook Moved Privacy Controls Inline.