If you take a look at the top 10 Twitter users you’ll see a list of famous men and women, from Justin Bieber to Selena Gomez, who have used the popular platform to further expand their personal brands. Perhaps more interesting, however, is how everyday people are investing more time and energy into social networking for professional purposes.
via U R What U Tweet: 5 Steps To A Better Personal Brand | Fast Company.
I have the feeling that Social Business will definitely be 2012′s top buzzword. The more time I spend online, the more I bump into this term. The problem is that, except social media practitioners, it can be misunderstand with Yunus’ vision of “a non-loss, non-dividend company designed to address a social objective within the highly regulated marketplace of today” (see Wikipedia’s definition). By social business, I mean a social business, as in social media. Social Business is not a technology, a practice or a strategy, it’s a unified vision of social media usage inside and outside of a company.
Shortly before Christmas, I ran into an old friend who oversees social media for one of the big-branded management consultancy firms. He confided in me that he was having an issue with Wikipedia.
Wikipedia wouldn’t grant him editing privileges, as a PR person, even though the information on the site about his employer was inaccurate. His question to me: should he pose as someone else to make the necessary changes?
Once you get into other fields, though, things get murkier — and Google+ pages are the murkiest yet. Every proper name can be immediately associated with a Google+ profile. Likewise, in Search Plus every brand name of any and all companies, including news and media companies, will direct users to a Google+ page at both the top center and top right of the screen. That’s almost everything we search for.
Because of Google’s dominant position in search, it won’t matter if you or the company you work for enjoy Google+ or prefer its services to its competitors. It won’t matter if you never log in to a Google account to browse the web, use a different search engine, or always flip the switch on your own Google search results to “universal.” There will be a tremendous incentive to manage your Google profile, to keep it up to date, and to ensure that the material it displays presents us in a favorable light. That in turn means more users, more time spent on site, and a more competitive position for Google+ relative to Twitter and Facebook.
via Dirty Little Secrets: The Trouble With Social Search | Epicenter | Wired.com.
On Tuesday, Google announced something called Search, plus Your World (SPYW). It marked a startling transformation of the company’s flagship product, Google Search, into an amplifier of social content. Google’s critics — as well as some folks generally well-intentioned towards Google — have complained that the social content it amplifies is primarily Google’s own product, Google+.
via Is Too Much Plus a Minus for Google? | Epicenter | Wired.com.
Facebook has over 800 million members, all of whom might be potential customers for your company.
That’s great, but it doesn’t mean a thing if you don’t interact with those who currently like your page.
Here are 10 ways to keep your page in your your followers’ news feeds — and in their minds.
While most marketers leverage Facebook and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on the social sites.
AYTM Market Research found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%).
via Most Consumers Still Don’t Talk About Brands on Social Sites – eMarketer.
Adds link rel=”standout”/”syndication-source”/”canonical” meta data to the <head> of your posts as per Google News guidlines.
via WordPress › Google Standout « WordPress Plugins.
See also : http://googlenewsblog.blogspot.com/2011/09/recognizing-publishers-standout-content.html
Social media inspires the sublime to the utterly ridiculous, and the latest trend that emerging on Facebook is just utterly ridiculous. A study by eBay (of all institutions), has revealed that people the world over are taking to social networking sites and setting up profile for their pets.
The usual suspects of course get the mass of these profiles and Facebook alone gets a huge number of profiles. According to the study, around 14% of Facebook users maintain a Facebook page for their pets (mainly dogs). But what’s even more hilarious is the fact that 42% of these dogs have between 1 – 25 friends. Another 20% have between 50 – 100 friends. The question I suppose is ‘who on earth befriends a dog on Facebook? Other dogs?
via 14% Of People Have Created Facebook Accounts For Their Dog.
Deleting your social media account may be the most difficult breakup you’ll ever have. Networks try various techniques to get you to stay, and they often leave you wondering if it’s you and not them. Let’s take a look at some of these clever little tricks that make it hard to delete your social profiles.
via Social Media Guilt Trip: 10 Ways Networks Try to Make You Stay.