“Thousands” of journalists have signed up for Facebook Subscribe since it launched last September, according to a report released by Facebook Wednesday. Subscribe is a feature that allows Facebook users to follow the public status updates of other users without sending a friend request.
via Facebook Subscribe for Journalists: What Works and What Doesn’t.
Taco Bell, Dunkin’ Donuts, Quiznos, and Red Robin want to see if consumers’ love of social gaming can be converted into commerce at their stores nationwide.They’ve penned deals with Plink, a loyalty marketing start-up that’s set to announce its quick-serve brand test partners on Thursday. It’s pretty simple: the more Plink users spend at the restaurants, the more Facebook Credits they’ll earn to play games like FarmVille, CityVille, and The Sims.
via Facebook-Based Loyalty Program to be Tested by Major Chains.
Tumblr was an accidental social network, said founder and CEO David Karp, speaking at the DLD conference in Munich today.
In its early days, the service didn’t have the “steep social network growth” you might expect, because it was about a core community of creators, Karp said. The company originally set out to build novel tools that offered an escape from the restrictive templates of Facebook and Twitter.
When the site really took off was when the curators — people who primarily respond to other Tumblr users’ content by “reblogging” it on their own pages — came on board.
Today, creators are probably 10 percent of Tumblr, and curators are 90 percent, Karp estimated.
via Tumblr’s Inflection Point Came When Curators Joined Creators – Liz Gannes – Social – AllThingsD.
It’s the third annual Community Manager Appreciation Day every fourth Monday of Jan and I’d like to salute the folks working on the front lines at companies big and small leading the charge.These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.
Some sites seem to attract really low quality comments, such as Yahoo! Answers or YouTube, while others usually have comments higher quality, such as Ask MetaFilter, StackOverflow, or Hacker News. What can you do to ensure you have the type of users that leave higher quality comments?
via (3) How do you build a community of users that give high quality comments on a website? – Quora.
What happened to the free Co-Tweet? The service’s parent company, ExactTarget, announced in a blog post this week that it will soon re-christen CoTweet as SocialEngage — a premium-only service the company says will feature enhanced integration and marketing powers. The free version will be gone forever.
How can I go about teaching enterprise, and their B2B marketers, how to produce better content? This is a real marketing emergency, if there is such a thing.
Have you looked at the number of white papers out there lately? And how they all suck? At the collateral? At the websites? At the press releases and the fatuous corporate blogs? At the 178 social media sites per company–few of which offer much relevance or are of interest to customers, shareholders, suppliers, or even employees. Enterprise writing does not “go viral.”
There are better things to do with time and money than produce content no one will read or see. “Content marketing” is king, but not if you create the wrong content, or bad content.
via Marketing Emergency: Nobody’s Making Content Worth Reading | Fast Company.
In most of the cases of mass banning, social networks have responded to users who have broken the terms of service (TOS). However, when you take a look at the TOS on various social networks, you’ll see that many have different opinions as to what is considered acceptable behavior versus what is prohibited.
via Want to Avoid Getting Banned on Social Media? Learn the Rules.
In a press event in San Francisco, Facebook Director of Platform Products Carl Sjogreen announced further extension of the Open Graph, which will now allow developers to build a variety of apps that let users add anything they want directly to their timelines.
via Facebook Announces Tight Integration of 60 Apps to Timeline, More on the Way.
Facebook isn’t just the largest social networking site on the web with more than 800 million active users; it also collects a massive amount of information about those users. Through the newly revamped Facebook Insights, Page owners can access a staggering amount of information about their fans’ activities. This information gives business owners valuable insight into what they need to do to give fans a better experience and, in turn, achieve better marketing results.
via 3 Metrics that Will Change the Way You Market on Facebook.