All posts by Pierre
How Brands Can Manage Facebook Comment Overload
Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments.
Slideshare stats – the Social Content Quiet Giant
Self serving presentation, but interesting stats
why pseudonyms are important for a community
How Marketers Can Manage the Privacy Problem
Digital privacy involves three main stakeholders: consumers, the government and the advertising industry. Consumers are increasingly concerned about their privacy. Government entities in the US and elsewhere are looking to temper that anxiety through laws, regulations and pressure on the digital ad ecosystem. And that system, which includes advertisers, agencies, media companies, websites, retailers, search engines and related vendors, is looking to satisfy both government and consumer demands through self-regulation and tools like Do Not Track (DNT) headers.
via How Marketers Can Manage the Privacy Problem – eMarketer.
Why Social Media Needs to Get More Personal
New social media service Path promises to bring your true friends (not just acquaintances) together in a much more personal way. However, neither Path, nor Facebook, nor Google+ have fully comprehended that personal circles vary by context, and that context changes rapidly and infinitely.
In the end, while services like Path get us closer to “personal,” they are still very much “broadcast” versions of social media. Ultimately, new services will arise that will allow the user to easily and naturally build relationships, physically meet and communicate with one’s rapidly morphing groups of true friends.
McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories
A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories (via @bored2tears).
McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.
Later in the day, however, the burger company used a dangerously vague hashtag: “When u make something w/ pride, people can taste it,” McD potato supplier #McDstories
via McDonald’s Twitter Campaign Goes Horribly Wrong #McDStories.
Report: Half of All Retweets on Sina Weibo are Spam
We’ve long been concerned about just how many of the 250 million users of Sina Weibo are real, and not spam or zombie accounts. Now a report from the HP Labs ‘Social Computing Research Group’ claims to have found that an astonishing 49 percent of all retweets on the microblogging service come from fraudulent accounts. To make it worse, those automated fake users account for about 32 percent of the total tweets.
via Report: Half of All Retweets on Sina Weibo are Spam | Tech in Asia.
Everything You Wanted To Know About Community Managers (Infographic)
Although it only seems to be community managers that actually care about this day, let me tell you that they are probably the most amazing, good-looking and talented people in every company you care to name.
This is where I should mention I am a community manager for Brandwatch, which in no way makes my opinion biased in this matter.
To mark the special day, the guys over at Social Fresh compiled a report into the role of community managers. You can read the full 15-page report here.
via Everything You Wanted To Know About Community Managers (Infographic) | Business 2 Community.
Infographic: Social media is not a waste of time
Americans spend more time on Facebook than any other website. But does that mean social networks are a waste of time?
They’re not, an infographic from Schools.com argues. Americans use social media for everything from the job search to finding a soul mate.
One reasons Americans use social media is to enhance their social lives. More than half use social networks to stay in touch with friends (67 percent) and family (64 percent). Seventeen percent use it to find love, and 18 percent use it to make new friends.
via Infographic: Social media is not a waste of time | Articles.