Already-active social media users attract more brand fansWhen it comes to getting fans to “like” brand Facebook pages, it helps if they see others actively commenting, liking and connecting with the brand there.A June 2012 study from Google-owned social media management company Wildfire analyzed the impact that more active social media users—brand advocates and sharers—had on brand Facebook pages. Wildfire analyzed 10,000 Facebook campaigns and looked at the top 10% best-performing campaigns, which came from nearly 700 different brands, to see what helped them succeed.
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Twitter’s API Update Cuts Off Oxygen to Third-Party Clients
The changes in Twitter API V 1.1 are all designed to foster “a consistent Twitter experience” and include universal endpoint authentication, per-endpoint rate-limiting and a number of crucial changes to the “Developer Rules of the Road.” It may be the latter changes that prove most troubling to the remaining collection of third-party, consumer-focused Twitter clients.
via Twitter’s API Update Cuts Off Oxygen to Third-Party Clients.
The Social Media Recruitment Survival Guide
It is easy to lose sight of key goals and objectives with so many social tools to utilize. Each major social media platform has its own “rules” governing recruitment best practices. In other words, a strategy that works for LinkedIn may not be the best one for Pinterest or Facebook. Lack of good planning in the use of social media can keep you from reaching great candidates.Learn to leverage the major social media outlets and convert top talent to candidates and then team members with the following tips.
Buying Twitter Followers? Beware StatusPeople, The Service That Exposes Social Media’s Black Market | Fast Company
The main goal of StatusPeople’s web app is to find out “how many fake followers you and your friends have.” The company, which creates social-media management software, released the tool as a side project in July to shed light on a user’s follower quality. While the makers emphasize on their site that their metrics aren’t perfect (for example, they only analyze a sample of your followers and, moreover, it’s possible for anyone to purchase Twitter followers for another user), there is no doubt that the results have the potential to humiliate anyone who pays money for subscribers–a dodgy practice that takes just a few minutes.
BBC News – Is social media another dotcom bubble?
The recent plunge in the value of Facebook and other once high-flying social media stocks has brought back painful memories of the dotcom bubble of the late 1990s.
In that first wave of internet euphoria, investors threw money at unproven start-ups which quickly went bust or shrank to a tiny fraction of their peak value.
Five trillion dollars (£3.2tn) was wiped off the value of shares traded in major centres between 2000 and 2002, partly through the collapse in technology stocks.
There are parallels with what is happening now to social media shares.
Social media is the term bandied about for a range of internet businesses that have recently joined the stock market.
Emerging Markets Lead World in Social Networking Growth – eMarketer
Middle East and Africa, Asia-Pacific will exceed average growth rateseMarketer estimates the number of social network users around the world will rise this year to 1.4 billion from 1.18 billion in 2011. This near-20% increase is a slight drop from the rise in 2011, and growth rates will continue to moderate as the market matures.Social Network Users Worldwide, 2010-2014 millions and % changeThe fastest growth will come from the emerging markets of the world, especially the Middle East and Africa where the base of social network users remains small and Asia-Pacific. Latin America will also grow its user base by 18.5%, slightly below the worldwide average.
via Emerging Markets Lead World in Social Networking Growth – eMarketer.
Buying Twitter Followers? Beware StatusPeople, The Service That Exposes Social Media’s Black Market | Fast Company
The main goal of StatusPeople’s web app is to find out “how many fake followers you and your friends have.” The company, which creates social-media management software, released the tool as a side project in July to shed light on a user’s follower quality. While the makers emphasize on their site that their metrics aren’t perfect for example, they only analyze a sample of your followers and, moreover, it’s possible for anyone to purchase Twitter followers for another user, there is no doubt that the results have the potential to humiliate anyone who pays money for subscribers–a dodgy practice that takes just a few minutes.
Blogs Are a Trusted Source for Moms – eMarketer
More than two-thirds of mothers consider blogs to be a reliable resource for parenting informationAnxious mothers show a tendency to go online in search of answers to an endless litany of questions about raising and caring for their kids. And mothers who looked to the web for parenting advice considered blogs to be the most trustworthy social media platform, according to a July 2012 survey of US online mothers by blog company BlogHer.
Boomers’ Digital Affinities Rooted in ‘Practical Web’ – eMarketer
Increasing numbers of baby boomers own smartphones and have accounts on social networks. But headlines that herald such developments can create a misleading impression about the underlying story, according to eMarketer’s new report, “Baby Boomers and the Digital Life: From Pioneers to Laggards.” “Amid gains, boomers especially older ones still tend to be less digitally engaged than younger people.”While a majority of boomers go online on a typical day, according to the Pew Internet & American Life Project, it’s not the landslide one finds among younger adults. “Marketers can safely assume they’ll find most 20-somethings online on a typical day. They shouldn’t have the same assurance about boomers,” said eMarketer.
via Boomers’ Digital Affinities Rooted in ‘Practical Web’ – eMarketer.
This Infographic Shows Why Google+ is a Ghost Town
There’s a lot of conflicting data out there about Google+. A few studies over the past few months have portrayed the fledgling social network as relatively moribund, but another recent report from Experian Hitwise says visits to the network are growing substantially, hitting 34.9 million for the week ended Aug. 4 compared to 21.9 million visits for the week ended July 21 — a 59% jump in two weeks.
Whether the network is thriving or not, this research from Umpf, a UK-based social media firm, shows that activity on G+ is low compared to other social networks.
To prove the point, Umpf analyzed 100 online news stories across G+, Facebook, LinkedIn and Twitter. The company then determined the average number of users per 100 million likely to share a story. As the infographic below shows, the gulf between G+ and Twitter in this regard is stark: Only six G+ users out of 100 million shared, compared to 197.3 out of 100 million for Twitter. The difference wasn’t as large for Facebook and LinkedIn, but G+ was still a distant fourth.