Learn the best days and times to blog, email, tweet and more.
http://www.slideshare.net/HubSpot/the-science-of-timing
All posts by Pierre
Facebook Likes and Shares: What They Mean for Your Website : Marketing :: American Express OPEN Forum
I liked it 🙂
There is ongoing confusion about Facebook Likes versus Shares versus Recommendations. In a nutshell, Facebook simplified all this recently with a revamped Like button functionality that does what Share and Recommend did before.
The Basics of Video Editing: The Complete Guide
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You might remember the fantastic Vimeo School links previously shared in November : they got even better with the time with new super trainings to watch.
Lifehacker released last week its own basic trainings about video editing : it’s very Mac oriented, but you’ll get the basic of video editing which are the same in almost all Video editing software.
The Basics of Video Editing: The Complete GuideThese lessons concentrate primarily on editing video in Final Cut Pro and Adobe Premiere Pro, but that doesn’t mean they won’t be helpful for other editing software. The idea behind having the lessons with both applications is to demonstrate that when you learn one editing application it’s pretty easy to learn another. Most of the stuff is the same, and these lessons mainly concentrate on the sorts of things all video editing software can do. We’ll get a little application-specific at times, but you’ll get an idea of how different applications tackle the same problems. If you want to learn Final Cut Pro or Premiere Pro, that’s great, but if you’d prefer to learn other editing software you shouldn’t feel like these lessons don’t apply to you, too.
How to Hack RSS to Reduce Information Overload
You might already be familiar with Yahoo Pipes (a fabulous and completely underused tool). You might also be familiar with PostRank. But I never actually thought about combining the two services … clever.
At SXSW there was this presentation combining Yahoo Pipes and Postrank for filtering super power. Enjoy.
http://schedule.sxsw.com/events/event_IAP7396
While there are some simple ways to make better use of your RSS reader to manage information overload, the real magic is in filtering. My favorite filtering tool is Yahoo Pipes, which lets me filter an RSS feed using various criteria: URL, author, date, content and more. Some examples of filtered feeds in my reader right now include industry analyst blogs filtered to only find posts about online community; searches across social websites where my projects are mentioned; and my some blogs filtered for just the best posts using PostRank.
via How to Hack RSS to Reduce Information Overload: Online Collaboration «.
How to Hack RSS to Reduce Information Overload
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font-family:”Calibri”,”sans-serif”;
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:Calibri;
mso-fareast-theme-font:minor-latin;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:”Times New Roman”;
mso-bidi-theme-font:minor-bidi;}
You might already be familiar with Yahoo Pipes (a fabulous and completely underused tool). You might also be familiar with PostRank. But I never actually thought about combining the two services … clever.
At SXSW there was this presentation combining Yahoo Pipes and Postrank for filtering super power. Enjoy.
http://schedule.sxsw.com/events/event_IAP7396
While there are some simple ways to make better use of your RSS reader to manage information overload, the real magic is in filtering. My favorite filtering tool is Yahoo Pipes, which lets me filter an RSS feed using various criteria: URL, author, date, content and more. Some examples of filtered feeds in my reader right now include industry analyst blogs filtered to only find posts about online community; searches across social websites where my projects are mentioned; and my some blogs filtered for just the best posts using PostRank.
via How to Hack RSS to Reduce Information Overload: Online Collaboration «.
How to Easily Add an iFrame Reveal Tab to Your Facebook Page
http://ustandout.com/facebook/add-iframe-reveal-tab-facebook-page
Thanks to applications like Static HTML and MyTab, it’s easy to create a reveal tab. See this reveal tab in action at the U Stand Out Facebook fan page. Here’s how to EASILY add an iFrame reveal tab to your Facebook page, without knowing code.
How to Optimize Your Facebook Page for Visual Branding
Some fresh ideas 🙂
http://www.socialmediaexaminer.com/how-to-optimize-your-facebook-page-for-visual-branding/
This article will primarily be about the profile picture (see above image #1), the photostrip (#2) and the tab navigation (#3), the creative use of which can result in a visually compelling and easy to navigate fan page. But the featured Likes (#4) and the profile picture thumbnail (#5) also present branding opportunities and warrant attention.
Fans and followers, more or better?
http://www.dreamgrow.com/fans-and-followers-more-or-better/
So, how to measure the quality of the your fandom? I believe that the best metrics are engagement metrics. Count the instances when real action is taken:
- retweets
- @-conversations
- likes
- comments
If you have set up tools to measure these metrics then you can better understand the quality of your fans and followers. Set up composite metrics that give you insights about the value of your followership. Examples of composite metrics are:
- retweets per follower
- comments per Facebook fan
Or you can go even closer to the actual business value by measuring:
- site conversions by fans
revenue from social channels
Half of Twitter content is produced by 0.05% of the site’s users
When discussing the internet’s social media revolution, you can count on Twitter being mentioned. While Twitter may not be structured like, say, Facebook, Twitter is commonly thought of as an online social network.
But what if it really isn’t much like a social network at all, and what if the media sharing on Twitter isn’t very “social“? According to a study conducted by Yahoo Research, which looked at 260m tweets sent on Twitter between July 28, 2009 and March 8, 2010 containing bit.ly-shortened URLs, that seems to be the case.
A whopping 50% of all content consumed on Twitter is generated by only 20,000 users. This is no 80/20 rule: even if we assume that a significant number of Twitter accounts are dormant (which appears to be a valid assumption), a very, very small group of “elite” users (0.05% of all users by Yahoo Research’s calculation) is producing half of the content that gets consumed.
http://econsultancy.com/uk/blog/7335-twitter-isn-t-very-social-study
The Business of Facebook
The Business of Facebook | Fast Company.
http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html
Facebook has 610,736,920 MEMBER PROFILES. That’s once for every ELEVEN people on the planet.
Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.
EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.
65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.
Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.
Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)
Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.
Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.
AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4$).
Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).