http://www.dreamgrow.com/fans-and-followers-more-or-better/
So, how to measure the quality of the your fandom? I believe that the best metrics are engagement metrics. Count the instances when real action is taken:
- retweets
- @-conversations
- likes
- comments
If you have set up tools to measure these metrics then you can better understand the quality of your fans and followers. Set up composite metrics that give you insights about the value of your followership. Examples of composite metrics are:
- retweets per follower
- comments per Facebook fan
Or you can go even closer to the actual business value by measuring:
- site conversions by fans
revenue from social channels