With all the hoopla about social media, the real cost is often overlooked. Staff time, developers, and creatives aren’t free. I ran across a great infographic this morning that took a good hard look at the costs and ROI of real world case studies.
All posts by Pierre
What Is Crowdsourcing & How It’s Used [INFOGRAPHIC]
Have you ever wondered what crowdsourcing is, what sites on the Internet take advantage of it and its influence online? Well now all your questions will hopefully be answered with this infographic, designed and produced byOBizMedia.
How the NY Times’ social media strategy is evolving
Social media is always in a state of change, and the New York Times is adapting with it, explains the news organization’s social media editor, Liz Heron, at the BBC’s Social Media Summit (video). There are lots of good lessons in here for TV, as well.
Heron says their social media team has grown from one to three people, and the Times’ strategy has evolved over the last few months. “We tell our journalists and encourage them to not just think about it as distribution and promotion,” she said. “In fact, if you just think about it only as distribution, you’re not getting what you can out of social media, the most that you can, which is really about user interaction, engagement and news gathering.”
via How the NY Times’ social media strategy is evolving – Lost Remote.
The Evolution Of Email [Infographic]
But email, like everything else in life, has constantly evolved since the first email was sent over ARPANET in 1971. No longer are we restricted to what Microsoft offers. Today we have a wide variety of choices including the ever popular Gmail. Instead of only having the paid Outlook for desktop emails, you can also choose from free and open source alternatives such as Thunderbird. But email is perhaps now under threat from the rise of other forms of popular communication such as social networks and SMS text messaging.
Below is an infographic, produced by Microsoft, which shows the Evolution Of Email. Let us know what you think of it and if there is another email fact not shown below. Where do you see email heading in the future? Can it fight off the likes of Facebook and Twitter? Or is its days numbered?
EvolutionEmail_Vertical_web.jpg Image JPEG, 990×3580 pixels.
The 7 Biggest Fan Page Marketing Mistakes
After working with many companies on Facebook marketing, teaching many students, and speaking with many audiences, I’ve discovered some common mistakes that hold companies back from getting results. If you want to get better Facebook fan page marketing results, check this list and find out whether you’re making any of these mistakes.
Twitter is essential for journalists – but they still rely on the PR machine | guardian.co.uk
No journalist can afford to ignore social media and it would appear that few do nowadays, according to the latest annual digital journalism study by the Oriella PR network.
Its researchers discovered that social media is being used more and more in newsrooms as both a newsgathering tool and for verification.
Social Media’s Secret Weapon – Email
I remember four or five years ago, people, myself included, were asking if social media was going to lead to the end of email as we know it. In an ironic twist of fate, it turns out that email is social media’s secret weapon. And more and more social applications are leveraging the power of email to drive repeat usage and retention.
ASNE’s new social media guidelines
The American Society of News Editors released an outline of 10 best practices for social media this month. For any news person these are all good points to keep in mind — even if you don’t follow them to the letter — as you post and interact on social networking sites. Here are their 10 key takeaways:
- Traditional ethics rules still apply online.
- Assume everything you write online will become public.
- Use social media to engage with readers, but professionally.
- Break news on your website, not on Twitter.
- Beware of perceptions.
- Independently authenticate anything found on a social networking site.
- Always identify yourself as a journalist.
- Social networks are tools not toys.
- Be transparent and admit when you’re wrong online.
- Keep internal deliberations confidential.
The Reality Behind the “Check-In” Hype | Beyond
As you might have read from our article on Mashable earlier today, as part of our involvement in the Social-Loco conference we have done some research to try to understand the difference between what people are saying online compared to the actions of early adopters and the views of the rest of the US population when it comes to their mobile check-in habits.
The results give us a clear understanding of who the winners and losers are likely to be, as well as the types of things that will motivate the mass consumer to adopt location-based apps. They also highlight some of the real challenges there are to consumers embracing this technology.
What Marketers Can Learn from Consumers’ Sharing Habits – eMarketer
Email is still the main way consumers share, but the content they share has lessons for marketers
via What Marketers Can Learn from Consumers’ Sharing Habits – eMarketer.