Social media is always in a state of change, and the New York Times is adapting with it, explains the news organization’s social media editor, Liz Heron, at the BBC’s Social Media Summit (video). There are lots of good lessons in here for TV, as well.

Heron says their social media team has grown from one to three people, and the Times’ strategy has evolved over the last few months. “We tell our journalists and encourage them to not just think about it as distribution and promotion,” she said. “In fact, if you just think about it only as distribution, you’re not getting what you can out of social media, the most that you can, which is really about user interaction, engagement and news gathering.”

via How the NY Times’ social media strategy is evolving – Lost Remote.