McKinsey_and_Company-internet_matters.pdf (Objet application/pdf).

5 Reasons Your Facebook Page Needs ‘Likeonomics’.

http://likeonomics.com/likeonomics-what-is-likeonomics

credibility now goes hand-in-hand with social relationships. People’s ability to acquire, believe in and retain new information is very much influenced by Facebook dynamics in particular, and that ought to inform any communications strategy, he says.

Here are five insights underlying Bhargava’s new buzz-phrase, likeonomics:

1. There is a modern believability crisis.
2. People make decisions emotionally, not logically.
3. Stories are the most compelling form of communication.
4. Simplicity is the foundation of all great communications.
5. In strangers and microexpertise providers we trust.