All posts by Pierre

Infographics

Sharing on the Web: How, When, Where and Why We Do It [INFOGRAPHIC]

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When are people most likely to share content on the web? How do they prefer to share it? What services are they sharing to most frequently? These are the burning questions of the age of social media. Bookmarking and sharing service AddThis just might have the answers.

AddThis is celebrating its fifth birthday with a deep dive into its data pool. The Clearspring service has analyzed five years’ worth of sharing data — and has summarized its findings in the infographic below.

via Sharing on the Web: How, When, Where and Why We Do It [INFOGRAPHIC].

Infographics

What Drives Brand Sociablity?

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By now, most marketers agree that engaging their brands in social media is a good thing, but they also feel that they could be doing it better

According to a survey of 1,897 senior executives conducted by Weber Shandwick in partnership with Forbes Insights, 84% of the execs believe their brand’s sociability is not up to world-class standards.

What does it take to get there? In the infographic below, Weber Shandwick offers nine tips, including creating your own content for social media and planning social media activity across all channels. Brands would be wise to take that counsel. As they all agree, sociability is now a key component in driving brand reputation.

via What Drives Brand Sociablity? [INFOGRAPHIC].

Social Media

IBM: Companies slow to take on social media

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Corporate executives see the need to use social media to connect with their customers, but many acknowledge that they’re still figuring out how best to do it.

According to a study released this morning, 82 percent of CMOs (chief marketing officers) plan to increase their company’s use of social media over the next three to five years.

via IBM: Companies slow to take on social media | Applications – InfoWorld.

Reading

Gartner Says Worldwide Social Media Revenue Is on Pace to Total $10.3 Billion in 2011 and Grow to $14.9 Billion in 2012

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Worldwide social media revenue is on track to reach $10.3 billion in 2011, a 41.4 percent increase from 2010 revenue of $7.3 billion, according to Gartner, Inc. Worldwide social media revenue is forecast for consistent growth with 2012 revenue totaling $14.9 billion, and the market is projected to reach $29.1 billion in 2015.

Advertising revenue is, and will remain, the largest contributor to overall social media revenue. Social media advertising revenue is forecast to total $5.5 billion in 2011, and grow to $8.2 billion in 2012. Advertising revenue includes display advertising and digital video commercials on any device including PCs, mobile and media tablets.

“Marketers will begin to transition from ‘onetime placement and click of ads’ toward ‘ongoing engagement’ with the Internet user and will therefore allocate a higher percentage of their advertising budget to social networking sites,” said Neha Gupta, senior research analyst at Gartner. “This is mainly because social networking sites, with the help of social analytics firms, are able to unlock the interconnected data structures of users — mapping lists of friends, their comments and messages, photos and all their social connections, contact information and associated media.”

via Gartner Says Worldwide Social Media Revenue Is on Pace to Total $10.3 Billion in 2011 and Grow to $14.9 Billion in 2012.

Infographics

How Non-Profits Are Using Social Media

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Craigslist founder turned philanthropist Craig Newmark set out to discover which U.S. non-profits were the most effective social media users. It turns out, there doesn’t appear to be a correlation between social media savvy and an organization’s net worth.

“The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better,” says Newmark, who now focuses his energies on his non-profit craigconnects, which seeks to maximize the use of online tools for the common good.

via How Non-Profits Are Using Social Media.

Social Media

How to Build a Social Business – Forbes

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I recently caught up with IBM’s Vice President of Social Business Evangelism, Sandy Carter. Her latest book is called Get Bold: Using Social Media to Create a New Type of Social Business. In this role, she is responsible for helping to set the direction for IBM’s Social Business initiative. In 2011, Women in Technology inducted Ms. Carter into their Hall of Fame for the impact she had on the social media and Social Business marketplace. You can read her blog or follow her on Twitter @sandy_carter. In this interview, Sandy talks about what social business is, how to build a social strategy, measuring a successful campaign, and more.

via How to Build a Social Business – Forbes.

Facebook

Facebook FAIL: Missteps and Shortcomings Revealed [INFOGRAPHIC]

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Facebook’s gone through some profound changes lately, which is exciting to us, but leaves others in a profound state of anger and frustration. Like it or not, all is not perfect with the world’s largest social network, and here’s an infographic by a company that’s more than happy to point out Facebook’s shortcomings.

via Facebook FAIL: Missteps and Shortcomings Revealed [INFOGRAPHIC].

measurment

Reflections of a Newsosaur: Engagement: The new digital metric

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Everyone knows you have to measure things correctly to manage a business well. But the converse of this axiom is that you can get into a lot of trouble if you measure the wrong things.

Unfortunately, this has happened in the newspaper industry with respect to the digital media. Now, it has got to stop.

In a misguided effort to apply the historically successful print business model to the digital media, publishers have spent nearly two decades trying to assemble the biggest audiences they can on their websites and, of late, their Facebook pages and Twitter feeds.

via Reflections of a Newsosaur: Engagement: The new digital metric.

Twitter

The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

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The time has finally come. I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself. So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph.

via The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over | jasonyormark.com.

Infographics

The Do’s And Don’ts Of Infographic Design

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Infographics are visual representations of information, or “data viz” as the cool kids call it these days. The term “data viz” comes from “data visualization,” which implies that sets of data will be displayed in a unique way that can be seen, rather than read. This visualization should not be left up to interpretation, it should instead be designed in a way that provides a universal conclusion for all viewers. In the simplest terms, infographics are not too different than the charts and graphs that programs like Excel have been spitting out for years.

via The Do’s And Don’ts Of Infographic Design – Smashing Magazine.