Social media isn’t something we have to learn. We just have to apply what we already know to a new social environment. The same personal qualities and social skills that you (hopefully) learned growing up are what will make you successful at social media. Here are 10 things an older relative probably told you at some point that you can apply to social media.
via 10 things your grandmother can teach you about social media | Social Media Today.
Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. It’s given them alternative methods for finding, buying and researching brands and products. The new marketing communication — inbound marketing — has become a two-way dialogue, much of which is facilitated by social media.
To me, LinkedIn has always seemed like more of a place to hunt for a new gig than anything else. And since I haven’t been in the job market for a while, I’ve paid it little mind.
Plus, I’ve always thought LinkedIn was kind of … well, boring. If Facebook is a rave at a hip downtown hot spot, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities conveniently located at the end of an exit ramp.
Does that sound harsh? For sure. But now I’ve realized that I couldn’t have been more wrong.
While the early adopters flock to Google+ and our kids and moms become power-users on Facebook, LinkedIn is where business gets done. Execs from all Fortune 500 companies are there, and 59 percent of those active on social networking sites say LinkedIn is their platform of choice over Facebook or Twitter, up from 41 percent who called LinkedIn their most important social account a year earlier, according to a June report by Performics and ROI Research.
via A Guide to Generating Leads on LinkedIn | Entrepreneur.com.
Earlier this week I posted on smart markets, a challenge for companies conditioned and organized to broadcast agendas. The post focused on the need to make the market smarter about your product, your organization and the way you do business. Easier said than done.
via Do Organizations Need a Chief Content Officer? – Forbes.
Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. Incredibly, Google controls 46% of all online spending.One thing to note, says Herman: “With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape.”
via CHART OF THE DAY: These Five Companies Control 64% Of All Online Ad Spending.
Twitter has come a long ways since it hit the Web in 2006. The online social networking and micro-blogging site now boasts over a million active users, with half logging in every day, and it is changing the way news is delivered to people everywhere.
You likely know that Facebook is the world’s largest social network with more than 800 million users, but did you know that more than 250 million photos are uploaded every single day? Or that the average American spends seven hours and 46 minutes browsing her friends’ profiles per month?
Facebook has become an integral part of our lives — some people more than others. It’s where we learn what our friends are doing, who they’re dating and even what they’re listening to.
We wanted to dive deeper into the Facebook phenomenon, so we collected some stats about the social network and put them together in one infographic. Check out what makes Facebook tick (and what celebrity is the king of Facebook with 47+ million fans) below.
Smashing Magazine offered advice on the “Dos And Don’ts Of Infographic Design“, but they forgot to include the former. It’s as if I wrote a fake post and someone mistook it for a serious guide. Written by Amy Balliett, it seems to me that the post is basically about a couple of tips on how to create linkbait that doesn’t work. Or at least I hope it doesn’t. Many of the dos are actually dont’s, and judging by some of the comments that the article had received, it’s worth pointing out what’s what.
via The Do’s And Don’ts Of Infographic Design: Revisited – Smashing Magazine.
We’re all on Facebook, Twitter, Google+, or some other social media sites, but the web is also a great place to connect for work purposes. If you want to get yourself out there and share your skill set, here are some things you can do this weekend to get the ball rolling.
Whether you’re looking to hide your personal activities from prospective employers or you just don’t want last Friday’s naked wood-chopping contest making the rounds on the internet, getting rid of embarrassing online photos, videos, and messages can be tough. Here’s how you can take action when you want to purge the internet of your shameful content and maintain your upstanding online reputation.
via How to Fix Internet Embarrassments and Improve Your Online Reputation.