Designing The Words: Why Copy Is A Design Issue | Smashing Magazine

In practice, design is a process that should happen with content, not just for it, and the practice of creating a page full of lorem ipsum and getting the copywriter to fill in the blanks just doesn’t cut it anymore. The cross-discipline approach of using design as a way to clearly communicate information, known as communication design, is growing. However, no matter how clearly laid out a design is or how elegant the infographics are, our number one visual tool for relaying information to the audience is well-written text.

via Designing The Words: Why Copy Is A Design Issue | Smashing Magazine.