Econsultancy-Main-Objectives-for-Paid-Digital-Media-Sept2013More companies cite lead generation 37% than branding 27% as their main social media advertising objective, according to [download page] a new study from Econsultancy in association with Adobe. The survey – of company marketers around the world, but primarily from Europe – indicates that fewer respondents are looking to increase traffic 18% or drive direct online sales 18% from their social media advertising efforts.

via Global Marketers Say Lead Gen A Bigger Social Ad Objective Than Branding.