Socialbakers-Socially-Devoted-Brands-August201376% of the world’s most “socially devoted” brands believe that social customer service is an ROI driver, and 71% believe the customer service they provide via social media is a cost-saver, per results from a Socialbakers survey. It’s not surprising that the brands that are most focused on social care would trumpet its benefits, but the study goes a little further in examining how these brands are managing their social care efforts.

via 3 in 4 “Socially Devoted” Companies Say Social Care Drives ROI.