Nielsen-Yelp-User-Actions-Post-Site-Visit-Jul2013Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews, reveals Nielsen in new data. What they find tends to have a powerful influence on them: about half of Yelp users make their purchase decisions after visiting the site, with that figure slightly higher among those who visit from a mobile device. In another nod to how Yelp users leverage the site as a stop along their purchase journey, the data shows that almost all either follow their visit with a call or visit to – or purchase from – a local business.

via Yelp Visits Are Often Followed by Purchases From Local Businesses.