SocialTwist-Distribution-of-Social-Sharing-New-Brand-Visitors-July2013SocialTwist has released the results of a study that spanned 18 months, 119 social marketing campaigns, and 3.2 million participating consumers. Designed to see how consumers interacted with its social referral program and progressed to becoming advocates, the SocialTwist study unearths a few interesting results with potentially broad implications. Perhaps the most interesting of those is that among the consumers who became advocates (by referring products or services to friends), a majority 55.4% chose to use email as their sharing channel, with Facebook following (41.8%) and Twitter (2.6%) mostly ignored.