As in many other countries, social networking is one of the top digital activities in metro China, reaching 72% of web users, according to an October online survey of 1,000 residents by consultancy KPMG. Interestingly, streaming music was as popular as social networking, and downloading music followed closely behind, suggesting that music listening overall sees the most interest from internet users.

via Web Users in Metro China Have a Vast Digital Content Appetite – eMarketer.