Pew: Twitter Not a Reliable Indicator of Public Opinion

Seemingly dozens of startups exist which try to make sense of Twitter sentiment, and Twitter itself has been trying hard to portray its sentiment data as an accurate reflection of public opinion. However, Pew Research Center — among the gold standards of public research polling — says it might be all for naught.

Pew compared traditional public poll results with Twitter sentiment data around eight of the most significant political events over the last year, often finding significantly divergent results.

via Pew: Twitter Not a Reliable Indicator of Public Opinion.