The appetite for online video among US viewers appears far from satiated. According to research from video monetization firm FreeWheel, total video views among internet users in the US were up 23% year over year in Q4 2012. That growth has paralleled an increase in video ad volume, which grew 47% over the same time period, according to FreeWheel. (FreeWheel’s data covers only rights-managed videos, and does not include user-generated content.)

via Longer Online Videos See More Ads, Higher Completion Rates – eMarketer.

As marketers deal with an increasingly fractured media landscape, they will continue to shift their focus away from traditional media to digital channels, according to a poll of US marketing professionals conducted by Inavero for staffing firm Aquent and the American Marketing Association (AMA).

via In 2013, Mobile, Social Lead Shift From Traditional Media to Digital – eMarketer.

No one knows for sure how many individual pages are on the web, but right now, it’s estimated that there are more than 14 billion. Recently, though, Hungarian physicist Albert-László Barabási discovered something surprising about this massive number: Like actors in Hollywood connected by Kevin Bacon, from every single one of these pages you can navigate to any other in 19 clicks or less.

via Any Two Pages on the Web Are Connected By 19 Clicks or Less | Surprising Science.

The proportion of internet users aged 18-29 who reported using social networking sites dropped to 83% in December 2012, according to results from a study by the Pew Research Center’s Internet & American Life Project. That represents a 10% decline from just 4 months earlier, and is the lowest proportion in roughly 2 years. Overall, after rising steadily for several years, the percentage of internet users who reported using social networking sites dropped for the first time between August and December 2012, down from 69% to 67%. (It’s worth noting that because the data refers specifically to internet users, the actual number of Americans using social networking sites may have increased, depending on the speed of growth of the online population.)

via Social Networking Adoption Leveled Out in Late 2012.

Tumblr may not be a popular player on the world stage, but data from a new comScore study [download page] shows that it’s heavily used by Americans, relative to other popular sites. Analyzing share of time spent on social networking sites in December 2012, comScore reveals that while Facebook dominated at 83% share, Tumblr occupied the second spot 5.7%, more than Pinterest 1.9%, Twitter 1.7%, and LinkedIn 1.4% combined, and almost as much as the aggregate of all other social networks 6.1%.

via Tumblr Beat Pinterest, Twitter, and LinkedIn for SocNet Time Spent in December.

46% of internet users post original photos and videos online they have created themselves and 41% curate photos and videos they find elsewhere on the internet and post on image-sharing sites. Women are more likely than men to use Pinterest, while Instagram and Tumblr attract equal shares of men and women.

via Photos and Videos as Social Currency Online | Pew Research Center’s Internet & American Life Project.

Former Guardian science editor, letters editor, arts editor and literary editor Tim Radford has condensed his journalistic experience into a handy set of rules for aspiring hacks

via A manifesto for the simple scribe – my 25 commandments for journalists | Tim Radford | Science | guardian.co.uk.

t turns out that we’re not all on Facebook all day, every day. This infographic shows marketers in different industries how to catch people when they’re in the mood for everything from finance to fast food, any day of the week.

Analysts at LinchpinSEO have measured three types of interactions: likes, comments, and shares; and studied the amount of interaction per day to come up with the best days to post for each sector.

It’s mostly bad news: many people curb their Facebook time until the weekend, when they can upload their baby pictures (and hopefully pick out a luxury car) in peace.

via The Best Days to Post to Facebook, by Industry – SocialTimes.

just because a news outlet prints a paper along with updating their website doesn’t make them “old” fashioned. Everyone was just trying to do their job. Both did it well. It would be one thing if the The Blade did copy the Deadspin story and passed it off as their own online and in the snail mail version. The Blade had good, on-record interviews with all parties involved; Deadspin had copies of the text messages and other good digital touches to accompany their reporting.

via The Problem With the Old Media and New Media Debate – 10,000 Words.

Digital magazine circulations are on the rise, but magazines print circulation is falling ten times quicker. Analysis of the 60 titles that reported digital edition circulation to the ABC in both June and December 2012 shows digital edition circulation up 16 percent to 214,000. But, during the same period those 60 titles lost a combined total of 314,000 from their print circulation.

via ABC Consumer Magazines: Print falling 10 times faster than digital editions are growing | TheMediaBriefing.