Everyone’s talking about Pinterest, social media’s “It Girl,” right now. It’s making history and referring tons of traffic for businesses who make it work. But, it’s not a fit for everyone. Should you start pinning for your small business? Use this decision tree created with Intuit to find out.
via Intuit Infographic: Should Your Business Be On Pinterest? – Column Five Media.
Digital marketers have quickly seized on the importance of channeling resources to content marketing, according to the “Quarterly Intelligence Briefing: Digital Trends for 2013,” report from Econsultancy and Adobe.The report, which surveyed client-side marketers worldwide, found that content marketing had climbed to the top of the list in terms of importance, named as a top priority for 2013 by 39% of respondents. That compared with 29% in 2012. The other area to see a significant year-over-year jump was conversion rate optimization, which was named as a priority by 39% of respondents, compared with 34% the previous year.
via Content Vaults to No. 1 Marketing Priority for 2013 – eMarketer.
A survey of small business owners by the Wall Street Journal and Vistage International has found that LinkedIn is not only the most commonly used social media tool by small businesses, but also the most positively perceived. Asked which social media tool had the greatest potential to help their firms, 41% of respondents chose LinkedIn, compared to 16% who pointed to YouTube, 14% to Facebook, and just 3% to Twitter. In fact, more CEOs chose LinkedIn than did Facebook, Twitter, YouTube, Google+ and Pinterest combined.
via Small Biz Owners Say LinkedIn Offers Them More Potential Than Facebook, Twitter.
As of January 31, 2013, the LinkedIn Answers feature will be retired from LinkedIn. We’ll be focusing our efforts on the development of new and more engaging ways to share and discuss professional topics across LinkedIn. In the meantime, you can still pose questions and facilitate professional discussions through other popular LinkedIn channels including LinkedIn Polls, Groups, or status updates.
A survey of small business owners by the Wall Street Journal and Vistage International has found that LinkedIn is not only the most commonly used social media tool by small businesses, but also the most positively perceived. Asked which social media tool had the greatest potential to help their firms, 41% of respondents chose LinkedIn, compared to 16% who pointed to YouTube, 14% to Facebook, and just 3% to Twitter. In fact, more CEOs chose LinkedIn than did Facebook, Twitter, YouTube, Google+ and Pinterest combined.
via Small Biz Owners Say LinkedIn Offers Them More Potential Than Facebook, Twitter.