35% of Americans agree that they regularly check out brands’ social networking pages, according to the latest survey results from Ipsos Open Thinking Exchange. Interestingly, that means that more Americans follow or engage with brands on social networks than regularly check out those brands’ pages. Predictably, among age groups, 18-34-year-olds are most likely to regularly visit brand pages, with 48% of respondents doing so. That compares with 35% of 35-49-year-olds and 21% of 50-64-year-olds.

via 1 in 3 Americans Regularly Check Out Brands’ Social Networking Pages.

How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them, according to results from the “2013 Edelman Trust Barometer.” The online survey of 26,000 general population respondents across 26 countries found that a plurality 35% of those identified as “the informed public” need to hear company information 3 times to believe it, while another 29% need to hear it 4-5 times.

via 8 in 10 Informed Consumers Need to Hear Company Info More Than Twice to Believe It.

It’s no secret that Twitter is catching on in France, but an analysis from November suggests a surprising group is leading the way: users 55 and older. According to comScore Media Metrix, the number of visitors to the Twitter website from members of that age group increased 100% last year, to 1.3 million.Despite social media as traditionally the province of younger individuals, the 55-and-over crowd is better represented on Twitter than any other age group. The next largest demographic of Twitter users in the country is the 15-to-24-year-old set, of whom there were 1.2 million, representing an increase of 62% over 2011.

via In France, Twitter Finds an Older Niche – eMarketer.

Of the various drivers of B2B website traffic, email has by far the highest conversion rate, finds Optify [download page] in its “2012 B2B Marketing Benchmark Report.” The study, which examined more than 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites during 2012, found email’s conversion rate to be 81% higher than the average (2.89% vs. 1.6%) and 42% higher than the next-best performer, referrals (2.04%).

via Email’s Conversion Rate Outperforms Other B2B Web Traffic Sources.

In 2012, the microblogging network became one of the top 10 most visited sites in the world, with an audience of roughly 170 million people per month—a dedicated userbase that includes everyone from President Obama and Beyonce to fandom communities and GIF artists. While Tumblr Storyboard—the company’s in-house editorial operation—helps spotlight and foster users’ creative contributions, the site’s simplistic interface drives the sharing of content, according to Lee Rubenstein, Tumblr’s seventh user and cofounder of art forum EatSleepDraw.”It is still very easy to use compared to Facebook,” he said.Yet, amid never-ending reports on potential buyers, long-term profitability, and advertising revenue, Tumblr’s future appears to be planned out in dollars and cents instead of notes—the internal mechanism that tracks how many likes, reblogs and comments a post has received — a sentiment furthered by founder David Karp recent Forbes profile.

via Beyond Reblogging: Tumblr in the Future.

Of the various drivers of B2B website traffic, email has by far the highest conversion rate, finds Optify [download page] in its “2012 B2B Marketing Benchmark Report.” The study, which examined more than 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites during 2012, found email’s conversion rate to be 81% higher than the average 2.89% vs. 1.6% and 42% higher than the next-best performer, referrals 2.04%.

via Email’s Conversion Rate Outperforms Other B2B Web Traffic Sources.

Over the past decade social media usage has been one of the most rapidly and universally adopted activities since the invention of breathing. More than half of the world’s 2.4 billion Internet users sign in to a social network regularly — a figure that is rapidly increasing.SEE ALSO: Biggest Social Media Moments of 2012Even without China, the world’s largest Internet population, Facebook boasts more than 1 billion active users. From Facebook on down the line, the figures for social media adoption are impressive.Check out the following infographic, made by Social Jumpstart and hasai, for more information about global social media usage.

via How the World Consumes Social Media.

First came social sharing, then came social login. By now, the vast majority of internet users have encountered an online site with the “Log in with” button alongside a social network logo, allowing them to sign in using their network credentials.

There are plenty of benefits to using social sign-in, for both users and brands. For online companies, social sign-in provides a portal to a user’s social data, while for consumers, it’s faster than filling out yet another web registration form and easier than having to come up with—and remember—another set of login credentials.

But still a significant percentage of users don’t click.

via Privacy Concerns Keep Users Away From Social Sign-In – eMarketer.

8 in 10 consumers digitally engage with brands, while one-quarter are “brand connected consumers” (BCCs) who both post to and about brands online at least once a week, according to survey results from JWT, OgilvyAction, and EXPO. These BCCs use social media sites more frequently than the average consumer, and they expect their online voices to be heard. For example, 80% feel that it’s important that their feedback on a brand’s social network page is acknowledged, while 75% share that opinion about their feedback on review sites, and 70% about their feedback on their personal social network pages. That’s important, given separate survey results indicating that 70% of consumers will stop buying from a brand if it fails to respond to a negative post about it.

via “Brand Connected Consumers” Want Their Social Feedback Recognized.

61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community, suggesting that consumers are looking for businesses to be more integrated into societal interests, according to survey results from Havas Worldwide. Across the survey sample, 64% of 18-34-year-olds, 61% of 35-54-year-olds, and 51% of the 55+ group would like to see a stronger commitment from brands to their local communities.

via Consumers Look for Brands to Take A More Active Role in Local Communities.