2012 has come to a close, and it’s been an amazing year for reddit. We’ve had approximately:
• 37 Billion Pageviews
• 400 Million Unique Visitors
• 4 Billion Votes
• 30 Million Posts
• 260 Million Comments
Here are some highlights from the year.
via blog.reddit — what’s new on reddit: Top Posts of the Year and Best of 2012 Awards.
A year-end review from Trendrr reveals that sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012. Drama (11%) and comedy (5%) also played a role in the social TV landscape, with the remaining 36% of conversations taking place around the aggregate of other, miscellaneous TV genres.
via Sports and Reality Shows Account for Half of Social TV Chatter.
The brands with the most fans on Facebook see a majority share of those fans residing outside the US, according to an analysis of Socialbakers data. Socialbakers recently launched local fan counts in their Facebook Page statistics, providing geographic distribution data for each of the brands it tracks. Aside from Walmart, an outlier with 95% of its fans concentrated in the US, none of the other top 10 brands by current Facebook fan size have a majority share of their fans in the US. That’s despite 9 being headquartered in the US.
When it comes to sharing content on social media, pictures and links get the nod over quotes and videos, according to survey results from SocialToaster. The company surveyed its “Super Fans,” a collection of social media experts and professionals, finding 90% agreeing that pictures were most likely to be shared, and 68% saying the same about links. Quotes (51%) and videos came in next (47%), with studies and statistics (20%) far behind.
via Pictures, Links Most Likely To Be Shared, Say Social Media Buffs.
B2B companies short on cash are trying to maximize the resources they have. According to an August 2012 study by Demandbase, a targeting platform, and Ziff Davis, a technology media company, B2B marketers said their No. 1 challenge was lack of budget.With eyes set on getting more out of investments, social media has moved up the chain of importance for US B2B marketers, coming in just behind search optimization, a stalwart of the B2B online marketing mix. That social media was employed by 60% of marketers, followed by 53% using content marketing, is an indication of the important role engagement is now playing for B2B marketers.
via For B2B Marketers, Building Relationships Trumps Blanket Approach – eMarketer.