Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing Association AMA. In fact, traditional media occupied the top 6 areas slated for a decline in focus this year by respondents. Beyond newspapers, a significant proportion plan to shift their attention away from consumer magazines 28%, radio 24%, trade magazines 22%, and TV 21%.

via Marketers Say They’re Shifting Focus Away From Traditional Media.