Are Young People Watching Less TV?

There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute. According to the latest cross-platform report [download page] from Nielsen, young people are indeed watching less TV, but it’s not a seismic shift, yet. The 18-24 group, for instance, watched a weekly average of 22 hours and 32 minutes of traditional TV in Q2, about 1 hour and 45 minutes less than they did in Q2 2011. That’s about 15 minutes less a day. The difference in monthly viewing time for this group between Q1 2012 and Q1 2011? About 1 and a half hours, or 13 minutes a day.

via Are Young People Watching Less TV?.