Use of short-form, written content still outweighs visual assets such as video and photos

In an age where paying top dollar for online visibility can only get brands so far, maintaining a strong, diverse web presence is an intense focus for many marketers.

More specifically, areas such as traditional and local search engine optimization (SEO), social media and content marketing saw the greatest increases in marketing demand this year, according to August data from SEOmoz.

The SEO software provider found SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO. Just 7.8% invested similar time in social media marketing and 6.3% in content marketing.

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