It’s been a little less than three months since Mark Luckie left The Washington Post to become manager of journalism and news at Twitter, and now he’s got some advice for journalists using the microblogging network.
Working in conjunction with Twitter’s Platforms and Analytics team, Luckie combed through thousands of tweets sent by journalists and news brands towards the end of 2011 to find out what behaviors generated spikes in retweets, replies and follower growth. Most of his findings were predictable, but a few — like the fact that sharing others’ tweets in full using the automatic Retweet button rather than quoting their tweets generated triple the engagement — were surprising.