How do you keep visitors on your site longer once they’ve clicked through from a search result? David Deutsch gives the lowdown
This article first appeared in issue 222 of .net magazine – the world’s best-selling magazine for web designers and developers.
We all want to get our site to the top of Google. But that’s only half the story – what happens when people click through to your site?
Do they hang around a while and check out what you have to offer – or quickly move on to the next result? Obviously we want the former to happen, so how can we make sure it does?
When visitors find nothing of interest on your site at first glance and leave immediately, this is known as a bounce.
A website with a high bounce rate from good quality traffic sources is an indicator that the website isn’t performing up to its visitors’ expectations.