It seems common for companies who are dealing with public outcry to try to remain silent on the matter for as long as possible.

This has happened in tech with everything from Facebook’s privacy controversies to Square’s recent negative publicity that could affect recruiting.

Is this to not draw more attention to an issue? It seems like an early, honest response could quiet many of these PR crises

via Public Relations: Why do companies often stay silent when facing a wave of criticism? – Quora.