Technology advancements have changed the way business gets done for all kinds of companies, including media agencies. Established agencies are competing with newer, more nimble firms founded by digital natives, and leaders in the field are innovating best practices and inventing new ways to deploy messages, activate consumers and measure outcomes.
Clearly, digital has forced us to adapt. But what are some of the biggest changes? We spoke with a few agency leaders to learn how the digital revolution has impacted their companies.