A lack of overall substance and the fact that comments offer web publications basically no help in reaching profitability are cited as reasons for his stance. Most damning, though, is that Johnson — after conferring with industry colleagues — concludes that so few people actually take time to read the discussion threads that they’re not even worth implementing in the first place. Yet even after having said all this, Johnson resigns himself to keeping comments around at ANIMAL — at least for now.

via Are comments ‘bad business’ for online media? | The Verge.