How To Go Viral. By buzzfeed.
Monthly Archives: April 2012
Rel=Author Defined with Google’s Sagar Kamdar
Sagar Kamdar is a Group Product Manager for Google Search. Sagar is responsible for Google’s authorship and social initiatives in search. Prior to joining Google, Sagar was a Director responsible for Analytics products at Oracle. Sagar has a BS degree in EE from Cornell University.
Key Points from Interview with Sagar Kamdar
This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview:
Two Timeline Features for Power Users
We’ve all had Timeline for at least a little over a week now (and over a month for some users who were quick to adopt), and hopefully you’ve gotten the time to adjust the formatting of your brand page to fit the new design as well as play around with the new features; if you haven’t yet, take a look at our guide to the changes timeline introduced as well as our guide to optimizing your timeline for your end-user experience.
Six Key Questions to Ask before Launching Online Contests #PRSADIConf – The Buzz Bin
Barriers to entryOnline contests have earned a permanent spot in the social media super bowl, especially in attracting the 90% of lurkers who don’t engage with you but know exactly what your brand is up to. By giving them a compelling incentive to engage with you through prizes, freebies, vacation pacakages and/or unique experiences, contests and sweepstakes do offer a reason for brand engagement. Whether its meaningful or not is a topic for a different blog post. My post today is inspired by a #PRSADIConf session I attended last week called “You May Already Have Won: How to run a winning online contest?” presented by Sandra Fathi, President, Affect Public Relations and Ben Pickering, CEO, Strutta, an interactive promotions company that helps businesses manage online contests.
via Six Key Questions to Ask before Launching Online Contests #PRSADIConf – The Buzz Bin.
How Social Currency Is Driving Identity, Trust and New Industries | TechCrunch
As our lives increasingly move to the digital realm – whether it’s what we read, what we watch, photos that once sat in frames now uploaded to a server farm somewhere in the rural United States, or even the 140-character thoughts we share with the world – comes the very reconstitution of our identities online. A German artist named Tobias Leingruber recently took this concept to its logical extreme when he produced physical identification cards based on Facebook profiles (this attempt at satire was executed so well that Facebook sent Leingruber a cease-and-desist letter three days later).
Between the lines of Leingruber’s satire, though, is a very real, emerging concept. What Leingruber hit on is something I refer to as social currency. Social currency essentially refers to the idea that every person has an online identity formed through participation in social networks, websites, digital communities, and online transactions. Our everyday activities — web searches, status updates, ‘likes’, tweets, and comments — they all leave a trail of data behind which we tend to see as ephemeral or throwaway.
via How Social Currency Is Driving Identity, Trust and New Industries | TechCrunch.
Video Is a Rising Star Among Content Marketers – eMarketer
Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.
via Video Is a Rising Star Among Content Marketers – eMarketer.
Communication: What are some great tips when one is being interviewed or speaking on camera? – Quora
What are some great tips when one is being interviewed or speaking on camera?
via Communication: What are some great tips when one is being interviewed or speaking on camera? – Quora.
2012: The year of the App-ocalypse? | VentureBeat
But achieving a decent number of downloads is just the beginning. Apps need to be relevant to consumers’ lives so that users return to them regularly. They need fresh content, useful features, and reminders for users in the form of notifications and emails. The vast majority of apps, especially games, see their usage plummet not long after download.
Mothers Are Way More Tech Savvy Than You [STUDY]
New research by Nielsen and BabyCenter finds that moms are spending a significant amount of time using media and are among the earliest users of tech platforms. In other words, your good old Mama Bear may have taken a leap of faith with that iPhone before you gave in and purchased the trendy product yourself.
16 Social Media Mistakes You’re Making – Business Insider
“What are the biggest mistakes that you find small business leaders make when using social media?”
Marvin Powell, a Small Business Growth Consultant in Washington DC, posted that question on LinkedIn and 97 people responded.
Here are the most common complaints.
via 16 Social Media Mistakes You’re Making – Business Insider.