The approach I’m going to use is to 1. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Recommend metrics / KPIs you can use based on the size of your company.
via Best Web Metrics / KPIs for a Small, Medium or Large Sized Business.
Printing a year’s worth of Facebook statuses would be equivalent to printing more than 500 million Oxford English Dictionaries, a new survey found.
Sure, it would be a waste of paper, but a UK online cartridge retailer thought it would be interesting to find out how much paper would be needed to print a year’s worth of Facebook statuses if the website’s 800 million users updated once per day. The answer — 11.5 billion sheets.
Of course, there are a few stipulations for cramming the statuses onto paper — each of the estimated 292 billion status updates would be an average of two lines, which is equivalent to 584 billion total lines; the statuses would be printed on 8.3-by-11.7 inch paper in size 11 point Arial font.
via Want to Print Facebook? Better Get 11.5 Billion Sheets of Paper [INFOGRAPHIC].
Creative excellence has always been at the heart of Coca Cola’s advertising and they have decided that content is now the key to marketing in the 21st century on a social web.
Content for Coca Cola is is now the “Matter” and “Substance” of “Brand Engagement”
So what can we learn from Coca Cola’s new marketing strategy?
via 5 Lessons from Coca Cola’s New Content Marketing Strategy | Jeffbullas’s Blog.
You’ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report—whether it’s in bit.ly, Google Analytics, or your social media management tool of choice—how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?If you don’t frame your performance correctly, your boss won’t recognize your impact. If you want to demonstrate success, you need to go further than simply reporting on the raw traffic you drove.Fortunately, demonstrating your success can be easy. Just follow these three steps: Measure the right stuff Know how you stand up to your peers Choose outliers to tell a story
via Benchmarking Your Social Performance | Social Media Explorer.
Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments.
Self serving presentation, but interesting stats
Digital privacy involves three main stakeholders: consumers, the government and the advertising industry. Consumers are increasingly concerned about their privacy. Government entities in the US and elsewhere are looking to temper that anxiety through laws, regulations and pressure on the digital ad ecosystem. And that system, which includes advertisers, agencies, media companies, websites, retailers, search engines and related vendors, is looking to satisfy both government and consumer demands through self-regulation and tools like Do Not Track (DNT) headers.
via How Marketers Can Manage the Privacy Problem – eMarketer.
New social media service Path promises to bring your true friends (not just acquaintances) together in a much more personal way. However, neither Path, nor Facebook, nor Google+ have fully comprehended that personal circles vary by context, and that context changes rapidly and infinitely.
In the end, while services like Path get us closer to “personal,” they are still very much “broadcast” versions of social media. Ultimately, new services will arise that will allow the user to easily and naturally build relationships, physically meet and communicate with one’s rapidly morphing groups of true friends.