Sixty-five percent of all U.S. adults now use social-networking sites, up from 61% a year ago and just 5% in 2005, reports Pew Research Center. The findings are based on telephone interviews conducted in April and May by Princeton Survey Research Associates International.
Monthly Archives: September 2011
Gallup poll: More people have a negative view of PR and advertising
The PR industry is suffering from an image problem, according to a new poll.
Gallup asked adults in the U.S. whether they have a positive, negative, or neutral view of 25 industries, and PR and advertising didn’t fair too well—though not as badly as that of the government sector.
According to Gallup, 32 percent of Americans have a positive view of the two industries—Gallup combined them for the poll—while 29 percent took a neutral stance, and 37 percent had a negative view.
via Gallup poll: More people have a negative view of PR and advertising | Articles.
The Anatomy of a Social Media Crisis
Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday.
via The Anatomy of a Social Media Crisis.
Character Design in the Digital Age
http://www.youtube.com/watch?v=a1mh9g9wnIg&feature=youtu.be
http://www.youtube.com/watch?v=IOQhj-85ATA&feature=youtu.be
Facebook deletes hacked Pages, destroying years of work
Facebook deletes hacked Pages, destroying years of work • The Register.
Businesses and individuals using Facebook Pages are getting booted off their fanpage with no way back on, and it’s costing some of them money.
Typically, the administrator tries to access the Page, only to discover that someone else has managed to get admin privileges and then deleted their admin status.
Because they are no longer an admin of the Page, they have no standing with Facebook and no way of getting rid of the usurper and are usually told by the social network that the only option they have is to report it as “infringing or violating their rights” so that it will be deleted. But for many users, this is a difficult option to swallow after months, or even years, spent building up their fanbase.
Ali Naqvi, owner and director of 123vouchercodes.co.uk, lost his Page around three months ago at great cost to his business.
“We had 6,000 fans who were genuine followers interested in our updates and clicking away. The clicks brought in about 10 to 15 per cent traffic every month,” he told The Reg. “My webpage does about 50,000 unique visits a month – it’s not huge, but at the same time, whatever traffic is there, 10 to 15 per cent is a big chunk of that.”
After months of trying to get help from Facebook, Naqvi has resorted to starting a new Page, but it’s not a solution he’s happy with.
“I’ve actually started a new Page already, but the take-up is slow,” he said. “I spent two years building the 6,000 fan base and I’ve just started now so it’s only a couple of hundred on there. It’s not the same, it’s not going to bring the same amount of traffic.”
bitly blog – You just shared a link. How long will people pay attention?
bitly blog – You just shared a link. How long will people pay attention?.
Answser – not very long at all. A very interesting survey about distribution of info and links on social media platform.
Must read – Nielsen: Social Media Report 2011
Social Media Report: Q3 2011
via Nielsen: Social Media Report.
http://blog.nielsen.com/nielsenwire/social/#showcase
Shoot Video That Doesn’t Suck
Shoot Video That Doesn’t Suck – Wired How-To Wiki.
- 1 Think in shots
- 2 Keep your shots under 10 seconds long
- 3 Don’t shoot until you see the whites of their eyes
- 4 Zoom with your feet
- 5 Treat Your video camera like a still camera
- 6 Keep the brightest light behind you
- 7 Keep your video short
- 8 Turn off the camera’s digital effects
- 9 Use an external microphone
- 10 Find your story
Nobody watches bad video. Why should they when there are millions of great videos streaming on the web 24/7? Even your mother won’t watch bad video of your kids. She’ll say she watched it, but she’ll switch to Family Guy after 10 seconds—just like everyone else.