Monthly Archives: April 2011
The PR Pro’s Guide to YouTube
The public relations profession is built on a foundation of two-way communication. Whether it’s working with the media, writing a tweet or building a website, communications professionals are tasked with raising awareness of their employers’ or clients’ work and perspectives -– and learning from and responding to the conversation.
Video sharing sites like YouTube are an excellent way to break the ice because nothing online is as personal and human as video. And right now, few activities online are more popular. In February there were 139.2 million unique online video viewers in the U.S. who spent an average of nearly 4 and a half hours watching video on computers at work and at home. Not surprisingly, YouTube was the leading online brand for video, followed by VEVO and Facebook.
With such a huge opportunity, how can PR pros tap into the power of sites like YouTube? It’s certainly a challenge — for every viral video, hordes more go unseen. Below, we highlight a few ways you can use online video to execute your communications programs.
The state of social media monitoring (slideshare)
Tips and tricks to shoot with a flip cam (PDF)
flip-shooting-tipsv3.pdf (Objet application/pdf).
Shooting on the Flip is a challenge but when you film with it the same
principles apply if you are shooting a Reality show on a fully blown camera.
The Flip is great training if you are learning to shoot. The controls are limited
but this helps you focus on the basics of videography which means you shoot
more effectively.
So on with the tips, I’m sure your busy!
Best list ever – stuff that journalists like
Quick Stat: Digital Newspaper Revenues to Grow 8.6% in 2011
Here are some figures to help put the New York Times’ earnings in context of US ad markets for digital and print newspaper advertising:
via Quick Stat: Digital Newspaper Revenues to Grow 8.6% in 2011 – The eMarketer Blog.
India Puts a Tight Leash on Internet Free Speech – NYTimes.com
The new rules, quietly issued by the country’s Department of Information Technology earlier this month and only now attracting attention, allow officials and private citizens to demand that Internet sites and service providers remove content they consider objectionable on the basis of a long list of criteria.
via India Puts a Tight Leash on Internet Free Speech – NYTimes.com.
100 services to find better use for Twitter
In the broad field of social networks , Twitter is one of the best known and recognized with Facebook, Linkedin … After speaking countries, Twitter has spread throughout Europe. In 2009, only 29% of French Internet users knew Twitter FIFG cons by 80% in 2010 . From there to use there is of course a step. We are still far from widespread use, yet only a few tens of thousands of people are active on the network of micro-blogging in France. This is not the case elsewhere, the figures circulating estimate between 50 and 200 million users worldwide. On the sidelines of the site itself, many services have emerged to facilitate or optimize its use. Here is a selection of 100 diverse tools that can help you (or not) when you use your Twitter account daily. They are sorted by categories. To you make your choice between utility and relaxation!
Read the rest of the entry
Bloomberg updates social media policy for reporters
Bloomberg’s new social media policy encourages reporters to use Twitter — but with stipulations. It might seem like an obvious move for a news organization these days, but some traditional outlets, including Bloomberg, have managed to hold off until now.
RSS feed truncation: an extension to read the full articles in Google Reader
For those who are still of the night before from RSS feeds (I say this because I read regularly, that it is dead or has beens), using Google Reader for this purpose and ranting against the flow truncated, here ladies THE gentlemen extension, those who will change your life. In any case your internet life, ie at least half of it which is not bad.