Answer : very
via internet-size-infographic.png (Image PNG, 610×2600 pixels).
Answer : very
via internet-size-infographic.png (Image PNG, 610×2600 pixels).
If you have to read an article today, it should be this one …
Introducing one of the most outlandish, childish and plain silly aspects of online culture – the internet meme. For those of you not familiar with the term, a “meme” is much like an in-joke that gains popularity and establishes itself with a constant stream of derivatives.
via A Brief Overview of Internet Memes & How You Can Quickly Create Your Own.
Routinely Unfriend for Clutter-Free Social UpdatesRoutinely Unfriend for Clutter-Free Social UpdatesInformation overload can happen when you follow or friend too many people on your various social networks, making it necessary to clean house. Here are a few tips for keeping your social networks tidy and your updates clutter-free.
Lifehacker AU editor Angus Kidman has spent the month of November writing a book as part of previously mentioned NaNoWriMo, during which he’s learned a lot about his writing habits. For example, he noticed he’d been overusing these five common phrases.
via Five Commonly Repeated Words to Hunt Down in Your Writing.
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,” the 30-minute video is here and the PowerPoint presentation is here on DocStoc).
What I want to answer with this post (long though it may be) is:
via What the Past Can Tell Us About the Future of Social Networking | Both Sides of the Table.
Twitter, with more than 100 million users worldwide, may be a fun, quick way to communicate thoughts and whereabouts to your friends, but its most amazing value for businesses is as a public relations communication tool, one that is especially effective when used at trade shows.
With 140-character announcements, sometimes with attachments included, Twitter is most effective when it is communicating current news. If your business has a booth or a table at a conference, using Twitter in an organized manner can provide your customer base with news about your firm’s participation. This creates an opportunity to engage your customers and ultimately increase leads. Moreover, it can also enhance goodwill with expo organizers, promoting their event alongside yours. Here’s how you can incorporate Twitter as part of an expo presence.
http://www.emarketer.com/Article.aspx?R=1008078
Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them—and have those messages widely disseminated—across social media. But most brand-related chatter, both online and offline, is positive. And positive buzz carries more weight with consumers, according to research from Keller Fay Group.
In a study of hundreds of thousands of conversations, the firm found about two-thirds of word-of-mouth brand references were “mostly positive.” Those can be powerful.
Two-thirds of study respondents thought positive word-of-mouth was credible, compared with fewer than half who believed negative buzz. Positive information was also more likely to be passed on to others, more than twice as likely to get people to look for more information, and had nearly four times the chance of pushing consumers to make a purchase.
Overall, word-of-mouth is generally positive, but some industries do get better buzz than others. Children’s products and food brands tended to get the most positive mentions, while net advocacy on behalf of companies in the telecommunications, financial services and healthcare industries was lowest. But even for those brands, the majority of word-of-mouth was still upbeat.
The Keller Fay research supports findings by women-focused marketing and communications firm Harbinger, which reported a greater motivation to share good brand experiences than bad ones among female internet users in North America. Consumers trying to give others advice seem to be more interested in directing friends and family toward brands they like than away from brands they have had a problem with.
Superb presentation about the moment you can say that your campaign is really going viral, with great advices and case studies.
A must watch / see.