I’ve just seen a twitter message from a french journalist mentionning a press release he received with Opt in solution – it really impressed him.
http://twitter.com/couve/status/8583135307
Translation: “I received a press release with opt-in (I subscribe / unsubscribe). This is the first time. There is hope !”
I wonder if any of you already expericed such solutions, and what feedback did you get ?
I would tend to find such a solution quite brilliant …
This Twitter message appear just after a video I’ve seen last week
This video is clearly very controversial (see some reactions here : http://www.prweek.com/news/bulletin/UKDaily/article/980491/?DCMP=EMC-UKDaily#comment)
As underlines some of my colleagues :
“I’m split 30:70 on whether such a campaign is beneficial for journo-PR relationships, or actually quite detrimental in that it’s trying to define a relationship with rules. Some things should be left unsaid, especially in relationships. If journalists have concerns about receiving spam PR e-mail, then they should ask to be removed from lists… PR’s should be diligent in doing so. Simple.”
Of course, I know all the effort at Text 100 to build targetted press list. But the video is also some electrochoc for the rest of the industry. I tend to think that solutions such as opt in + Social media newsroom could be a good way to cleverly push information to the perfect target.
Your opinion ?