Okay, everybody already have seen this video, but you’ll have to admit this a good one 🙂 Just for the pleasure of your eyes, it’s now shared here on vimeo.
By the way, does anybody knows who is the company who made that great animation ?
It’s really a nice one to keep in mind as an example for some of our client works.
It’s been (already) a year since we launched the new version of the disruptionblog on a new plateform with new functionnalities and more contributions. We’d really like to have your feedback about this plateform – is it just a toy, or something that has become important for the vision of our business ? Do you read it often ? Do you contribute to it ? It’s your chance to express yourself, and to win a fantastic and ultra cool Firefox collector TShirt for the 5 years of the browser that will make all your (geeky) colleague jealous. Just leave us your email address on the survey, and we will pick a name randomly among all the participant early january.
The survey is open until january 5th.
http://bit.ly/disruptionblogsurvey09
A few stats to share :
Chargement…
It’ll maybe seems obvious for most of you, but I’ve find it really powerful : I’m in charge for the few weeks for the social media training in the UK office. And to assess the level in Social Media to prepare my training program, I just created a survey, and sent to the team to let them have their own feedback, with very interesting insights and comments. As for me, I used a googledoc form (I find this is a remarkable tool to run surveys). You’ll find hereunder the PDF generated after the survey. And you, have you asked in your office what people expects in term of trainings ?
I’ve been working on the Facebook page of one of the UK office client. They already have a strong social media presence (through their twitter account) but would like to create a real community. And Facebook page are helpful for that 🙂 I’d like to share a few learning from about the creation of a Facebook page.
The reasons
First of all, if you still ask yourself why a facebook page and the difference with a facebook group : http://mashable.com/2009/05/27/facebook-page-vs-group/
And if you ask why it’s great for a client to have a facebook page :
– SEO – the facebook page rapidely sits at the top of the Google results
– Community – you gather people with all their info under your mouse
– Statistics – you’ve got amazing statistics about your followers from the page. But really amazing (cities, tastes, connections, preferences, etc, etc)
– Plus it’s free …
Page creation
If you’re reluctant to create a Facebook page with your own facebook profile, you can create a client facebook profile. Careful : you’ll have to dig in the profile privacy settings to withdraw the profile from the facebook search, otherwise it might create confusion with the facebook page.
Facebook pages always have the same structure : A wall, an info tab, an image profile, boxes tab and notes. The first step : put an image on the page, a name, and some basic background info
Bring some content inside
You can publish images, synchronize the notes with any rss feed (a blog RSS feed is perfect :), write additional notes, share videos, launch conversations and invite people to be part of your new page.
Personnalization
All facebook page are very lookalike … yet there is some personnalization possibilites. My favourites ones :
1/ create a personnalized page (with some basic HTML)
2/ change the homepage of the facebook page
3/ add more information on the facebook page (add rss boxes with your twitter feeds, friendfeed feed, etc, etc)
4/ add more info to the basic standard facebook page info
And for those who know how to deal with flash : embed a flash animation.
The tools to help you : http://mashable.com/2009/05/13/facebook-brand-apps/
Publicize the page
Talk about your page, add it to your social media profile, indicate it on your client website, and ask to embed a fanbox facebook page.
More info about the fanbox facebook page : http://wiki.developers.facebook.com/index.php/Fan_Box
Create a community
Creating and communicating about the page was the technical part. Now is the community management part – dedicate resource to invite people to become fans, and give them reasons to become fans.
Deliver exclusive news, allow them to discuss with VIP spokespeople, create challenges, contests, etc …
Tool to help you create a facebook contest : http://www.wildfireapp.com/
To conclude, some useful advices how to run a great facebook page : http://mashable.com/2009/03/30/successful-facebook-fan-page/
http://www.allfacebook.com/2009/03/facebook-page-strategy/
http://searchengineland.com/how-to-quickly-customize-your-facebook-page-to-attract-more-fans-29216
Anyone has experience to share ?
I know that Forrester is one of the challenger of our beloved client Gartner, but their Social Technographics tool is pretty relevant and brings some fresh data when talking about Social Media. And it’s especially relevant when you want to target a specific audience.
It just introduced five categories in the population to classify audience on social media : the creators, the critics, the collectors, the joiners, the spectators, and the inactives.
For more details, this short presentation should give you further details : http://www.forrester.com/Groundswell/ladder.html
They released last year a widget to play with and to display the results of the social technographics depending on gender, age and country. It was pretty useful and for this year, they updated the widget with the new data. Some fun figures to play with 🙂
Source : http://www.forrester.com/Groundswell/profile_tool.html
This is a stat I’ve found at Steve Rubel’s home, but it’s a very interesting one.
Nearly half (45%) don’t see releases as relevant as they once were because of the growth of social media and the ability to target reporters and editors in more personalized, direct ways. At the same time nearly one-fourth each blame the waning interest in the press releases on the demand for a more trustworthy and/or engaging information source (23%) and the decline of the newspaper and magazine industry (24%)
As for me, I think that writing blanket content on a very formal way is dead for many years now. This death is the definitely the sign that our job is transforming very rapidely – we push less content, and create more conversation …
And you ? Do you think that the Press Release is slowly dying ?
http://www.marketingcharts.com/print/less-than-half-of-pr-people-deem-press-releases-useful-10954
The latest Harvard Business blog published a new article featuring 6 social media trend for next year. As it is the Harvard Business blog, it’s always worth to mention in a conversation, just for the pleasure of using the “Harvard Business” keywords 🙂
1. Social media begins to look less social
2. Corporations look to scale
3. Social business becomes serious play
4. Your company will have a social media policy (and it might actually be enforced)
5. Mobile becomes a social media lifeline
6. Sharing no longer means e-mail
Surprisingly, there is no mention of the buzzword of this end of year – Real time web –
Does it mean that the Harvard Business blog consider we already are in the real time web, or is it just a fading buzzword ?
As for me, I would have add an additionnal observation – the split between the web of content (creation of articles, original stories, opinion) and the web of links (bookmarks, RT, quotes, etc) is ever more important … a trend to take in account.
And what would be your social media trend for 2010 ?
http://blogs.harvardbusiness.org/cs/2009/11/six_social_media_trends.html
To be sure that your avatar correctly display on the Disruptionblog, you’ll have to first subscribe to Gravatar. This is a system used by wordpress in common with other blog plateform that automatically associate an image with an email address. And from now on, everytime you’ll comment with the email address you indicated to Gravatar.com, the website that are Gravatar-optimised (and there is always more everyday) will display your beautiful avatar.
And it also include this very website (the Disruption blog) as well as the Hypertext blog. Just take a few seconds to make your comments and your posts more personnal 🙂
The video explains it :
And should you have issues with this system, feel free to contact me 🙂
“A screencast is a digital recording of computer screen output, also known as a video screen capture, often containing audio narration.” (Source : wikipedia)
… And it’s incredibly useful to share information,tutorials and to make trainings. I assume some of you already did screencasts, but just in case here are the few tips I can share. All you need is a computer, a microphone, a few additionnal softwares and a plan of what you’d like to say.
Software (all of them are free tools).
I personnaly recommend and use Camstudio : http://camstudio.org/
Camstudio is a pretty old software with a crappy interface, but it’s free and it just works. It also record your voice during the presentation.
Other software you might like to check out : http://www.jingproject.com/
Top 7 screencasting Tips and tricks
Final editing
If you need to make transitions with titles, Windows Movie Maker will be absolutely perfect for that (OK, it’s not great, but it works, and it’s free on our machines ^_^). Just drag and drop your sequences and make sur to insert titles. And then upload (Idex, Opex, the web …), share and publicize your video !
Should you have done screencast in the past, feel free to share your best practices and recommendations !
