In Western Europe, Internet Behavior Differences Slight but Significant – eMarketer
Western Europe will boast more than 267 million internet users in 2012. By 2016, nearly 290 million will be online—69% of the region’s residents.Germany, with the largest population overall, also has the greatest number of web users: some 57 million in 2012, and 10 million more than the UK. In France, over 40 million people will be online this year. While in Italy and Spain, the internet population will be nearer to 30 million.
via In Western Europe, Internet Behavior Differences Slight but Significant – eMarketer.
About Social Analytics – Analytics Help
Social is increasingly important as a marketing channel. But, how do you measure the impact and effectiveness of your social initiatives? Four elements define your social impact:
For Brands, Social Media Shows Returns but Measurement Hurdles Remain – eMarketer
C-suite executives are increasingly convinced of the benefits of engaging with their customers on social media platforms. A February 2012 survey of 329 senior executives in North America by management and digital consulting firm PulsePoint Group and the Economist Intelligence Unit found that the vast majority of companies who had invested in social media saw a positive shift in their bottom line as a result.Executives who said their companies had established an extensive social media presence reported a return on investment that was more than four times that of companies with little or no social network engagement activity.
via For Brands, Social Media Shows Returns but Measurement Hurdles Remain – eMarketer.
Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC]
Could Pinterest be the silver bullet for retailers on social media? Pinterest is clearly resonating with online consumers in a big way. To put it simply, customers who find a product via Pinterest are more likely to purchase it than those who find the product via other social networks.
via Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC].
URL Tweet Volume and Google Ranking Said Correlated
The average Google ranking of a URL is highly correlated with the number of Tweets about that URL, says Branded3 [download page] in an April 2012 report, though close examination of the report reveals that other factors could have a major role in the report’s conclusions. The company looked at data gleaned from its Twitition website, in which users who sign a Twitition have a tweet automatically sent from their account. With a sample size of 8,528 Twititions collected on February 28, 2012, and having gathered the rankings on April 6, the company found that URLs with over 500 signatures (tweets) had an average ranking of 46. The average ranking improved to 41 for those with over 1,000 signatures, 31 for those with over 5,000 signatures, and 5 for those with over 7,500 signatures.
How to Maximize Your Facebook Engagement
If you have a Facebook page, you likely know how important it is to get likes and comments. Without those, your EdgeRank suffers, and your posts are seen by fewer fans in the future. Facebook has already admitted that the average Facebook page only reaches about 17% of its fans. Since less than 1 to 2% of fans go back to your page, EdgeRank and newsfeed visibility are critical.When you get a new fan, you have the opportunity to keep them engaged. If you don’t, they’ll simply stop reading your posts. Here are some of the things you should keep in mind as you determine how best to engage your Facebook customers.
New York Times Launches Social Media Ad Program – Digits – WSJ
News media outlets are increasingly realizing that online readers are finding their websites’ content through people sharing stories on social media.Finding a way to sell advertising against those readers has been a challenge.The New York Times Co. unveiled Thursday a new social-media advertising program that attempts to address that quandary. Called Ricochet, the program lets marketers pick a select number of stories from Times Co. properties, such as the Times or Boston Globe, that are relevant to their social media audiences and create special links for sharing those stories. Anyone clicking on the social media links will see the marketer’s ads next to the stories for a specified period of time.To keep a dividing line between editorial and advertising, advertisers won’t be able to pick stories that mention their brands for at least a week after the stories have run.The program’s launch client is SAP, the business software company, which is picking Times stories about topics like big data and cloud computing. It will share these stories with its 127,000 Facebook friends, 47,000 Twitter followers, 113,000 LinkedIn followers and 2,000 YouTube followers. Anyone of those people clicking on the stories will see ads from a new SAP ad campaign that rolled out last week.
via New York Times Launches Social Media Ad Program – Digits – WSJ.
Infographic Shows How Social Media is Being Used as a News Source – PRNewser
More than a quarter of people, 27.8 percent, say they get news from social media. Among that group, 59.5 percent say they’re using Facebook as a news source. Among the big news stories over the past year that broke on social media were the death of Osama bin Laden, Newt Gingrich’s Presidential candidacy, and the protests in Egypt.
via Infographic Shows How Social Media is Being Used as a News Source – PRNewser.
Bitly to Launch New Consumer Version
Sharing is predictable, and follows specific patterns over time. There are two main types of links: evergreen ones, which have a long sharing curve, and breaking news, which have an average life span of 2.8 hours on Twitter and 3.1 hours on Facebook.