But Facebook didn’t just add ease of use to contests, it totally changed the motivation behind entering them. Nowadays, the prize seems secondary. The main appeal of Facebook contests is to communicate something about yourself.

These four highlighted contest campaigns illustrate this. In each case, users get more out the program than a gift certificate or whatever the nominal prize is: They also get a forum to define themselves to like-minded people. Maybe the best prize you can offer these days is bragging rights.

via 4 Successful and Creative Facebook Contests.

At Socialbakers, we analyze hundreds of thousands of Facebook pages to bring you the best stats out there. What do we do with so much data? For starters, we built Socialbakers and its sections for top brands on Facebook, so you can monitor the top brands, and even suggest if Facebook pages should belong into brands or different local ranks.

Second, we built Socialbakers Engagement Analytics – the best analytics tool out there for Facebook pages, that you can use to analyze what works for you and your competitors.

Thats exactly where we looked to analyze the TOP 100 pages on Facebook, to see what content is being posted, and what works in terms of Engagement Rate. We already explained engagement rate earlier, but its the number of LIKES and COMMENTS divided by the number of FANS – and its an average across all the pages posts. That means the Engagement Rate is much about quality.

via What types of posts work best on Facebook pages? – Socialbakers.