Video ads encourage purchase decisions more than radio, TV or print
The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.
via Product Videos Nudge Apparel Shoppers Toward Register – eMarketer.
YouTube is the third most trafficked website in the world, after Google and Facebook, and if your company isn’t using the online video site as part of your social recruitment efforts you’ll want to start after checking out this infographic from HireRabbit.
The HireRabbit infographic, YouTube Recruiting, takes a look at why making YouTube a part of your hiring efforts is important. We’ve gleaned a few enticing points from the infographic, which you can read on to learn more about before checking out the full infographic below.
via 3 Reasons Your Company Should Be Using YouTube For Recruitment [Infographic] – SocialTimes.
Numberphile pays a visit to YouTube and learns the secret behind one of the website’s famous idiosyncrasies – why view counts on new videos often freeze at 301
“It’s like old Hollywood right now,” says Sullivan, who now works with Maker Studios. “You get together with all these other people, and you make all the stuff you want to make that the big studios would say no to.”According to Maker Studios’ co-founder, Lisa Nova, the company was founded on the belief that YouTube is the future of entertainment — partly because of advanced tech.“Our belief in the YouTube platform has only been strengthened and supported with technologies like connected TVs that further blur the lines between TV and the Internet,” says Nova. “We see the devices as one in the same, as our content can be seen on both online and through connected TVs.”
Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.
via Video Is a Rising Star Among Content Marketers – eMarketer.
What are some great tips when one is being interviewed or speaking on camera?
via Communication: What are some great tips when one is being interviewed or speaking on camera? – Quora.
YouTube’s long been a good friend to video producers who create popular content. They become Partners, gain exclusive privileges, and can choose to run advertising on their videos for a cut of the resulting profit. Only now, YouTube has dropped that “popular” requirement, as detailed on the YouTube Creators blog. If you’ve got a single piece of qualifying content and are in one of 20 countries now enrolled in the program, you can choose to monetize it immediately and become a Partner on the spot.
Over the last few years, the cameras in mobile devices have advanced to the point of being able to capture clear, crisp videos that go beyond just documenting what’s in front of the lens. But technology alone doesn’t guarantee that you’ll create awesome videos on the go — that’s where we come in. We put together some simple tips and techniques to help you make your mobile vids more magnificent. For now though, enough words! Let’s watch as Andrea talks Derek through the essentials of mobile video shooting:
via Video School / Lessons / Mobile Video Tips and Techniques on Vimeo.
The editorial board of New Jersey’s largest newspaper, The (Newark, N.J.) Star-Ledger, has taken to a new story form to express its point of views: the animatorial.
It’s an editorial that’s in animated video form. The result is amusing, hilarious and a surprisingly effective storytelling method.
The production values are pretty corny. It’s cheesy text-to-speech animated figures on a real-life background. But the story (in this case about toll hikes) is told in a way that anyone can understand. It speaks to the viewer more than a traditional text-based editorial would.
For a video to be an effective storytelling tool, it need not have tons of bells and whistles. Instead, it needs to be well-written and understandable. And that’s exactly what these animatorials are.
via New Jersey Newspaper Animates Editorials – 10,000 Words.