Category Archives: Twitter

Technology: PROs missing out on Twitter

Tech PROs are missing out on opportunities to connect with journalists via social media, new research has found.

Apollo Research found just two per cent of people followed by tech journalists on Twitter came from the PR industry, while 40 per cent of those followed were fellow hacks.

Apollo Research MD and co-founder Richard Laven said: ‘The results indicate that journalists are using Twitter in only a limited way to source directly from PROs, but are looking to social media to follow the industry news posted by their peers.’

The research named 3WPR director Steven Davies as the most influential tech PR professional, according to journalists in the sector.

Technology: PROs missing out on Twitter – PR and Public Relations news – PR Week.

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About Twitter background – some best practices

We recently had a question about Twitter background : “for a client we want to create a custom Twitter background. Did a few Google searches and saw there are open source editing tools that can be used but figured I’d check with you if you have advice on how to do this for them. The client wants to model it something like this: http://twitter.com/vodafoneuk”

Hereunder, you’ll find some tips and tricks related to the question of Twitter background πŸ™‚

Continue reading About Twitter background – some best practices

So, what is Twitter, after all ?

Good question – after almost 2 years using it, I still wonder what is Twitter about, and have difficulties to define it.

Guy Kawasaki offers here a refreshing point of view – is it a social network or a news media ?

Can I say, β€œI told you so?” Lance Ulanoff reports that β€œTwitter Is the New CNN.” He summarized a study done by Haewoon Kwak, Changhyun Lee, Hosung Park, and Sue Moon from the Department of Computer Science, KAIST (Korea). This is a presentation of the results of the study:

Continue reading So, what is Twitter, after all ?

Twitter stats (again) but in real life

I found today this impressive set of stats about Twitter that give an idea about the massive level of data created by the conversations currently taking place over the platform at this moment. Could be nice to keep in mind when discussing about Twitter with clients (if they ever need to be convinced πŸ™‚

Or just for the pleasure of reading odd figures πŸ™‚

http://www.geekologie.com/2010/01/but_why_would_you_if_you_print.php

http://www.geekologie.com/2010/01/25/twitter-1.jpg

http://www.geekologie.com/2010/01/25/twitter-2.jpg

http://www.geekologie.com/2010/01/25/twitter-2.jpg

Slow down the growth and let’s discuss – state of the Twittersphere ’10

Let’s face it, Twitter was really the word of year 2010. Maybe even overhyped … And the latest “State of the Twittersphere” by hubspot tends to really balance the craze over Twitter. Less growth, but more engagement … a sign of maturity ? The latest survey shows a few stats, interesting to keep in mind as long as you’ll speak about Twitter. Speaking of stats, let’s keep in mind that
– Twitter users are currently 50 millions, half of them being americans
– Twitter.com has 1.5 million unique visitors (oct 09, comscore)
– 127 500 french (sysomos 2010 jan)

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http://www.hubspot.com/Portals/53/docs/01.10.sot.report.pdf