You’ve probably already seen those list all around the internet. I’d like to share this one, because it’s simple, yet very efficient, and it’s always nice to keep in mind such advices. Who knows if a client would like someday to ask for help?
10 Ways to Launch a New Blog with a ‘Bang’ on http://www.webdesignerdepot.com
Category Archives: Reading
Should PR own Social Media?
Obviously yes. But I think the question needs sometimes to be raised. This article I discovered lately discusses this question, and offer an overview of the reasons why PR should own Social Media over Marketing or Advertising department.
As for me, I tend to think that
1/ we also need to demonstrate always more that PR is relevant for Social Media to our clients. They sometimes just don’t have a correct vision of what it implies in term of conversation, relation and discussion management.
2/ we need ever more to blend Social Media in our daily PR activity (this is sometimes considered as something “optional”)
3/ we should also need to consider teaming with partner for delivering appealing online campaigns. And I’m thinking on the technical aspects of social media campaign (should we create a blog ? Can someone tweak me the blog’s code ? Do we have somewhere a designer dealing with CSS ? We need to create a facebook app, is there a code-wizard somewhere ?)
How do you deal with these questions on your respective country ?
Happy new (social media) year 09 from the Paris Office
To end with 2008 – New page, modifications of design
As you may have noticed, the design of the blog has been slightly modified.
IE7 users, my apologies – I still cannot figure out why it doesn’t work with Internet explorer. Still need to work on it … Maybe for 2009 🙂
Recommendations, suggestions, ideas and comments are more than welcome.
A new page has also been added on the tabbed menu at the top of the screen : Text 100 Radar is a collection of what is said on Text 100 in the social media (twitter, youtube, flickr, blogs, etc). You might already track these on your RSS reader – feel free to make recommandation about it, if you wish to add services, etc …
Twitter – looking for someone ?
Maybe it’s time for a wrap up of ’08: Winner for the social media of the year would be … Twitter, I guess … With 5000 to 10 000 new users everyday, about 5 millions new users have joined twitter in 08. I’ve attached for reference hereunder the full study by Hubspot, if you have haven’t already seen it.
“A year ago Twitter was a relatively small community of techies and Web 2.0 geeks, now it is going mainstream,” the report said.
“Twitter is not only being talked about and used by a lot more people, but more and more marketing industry events and conferences are using Twitter as a standard means of communication,” it said.
HubSpot said 35 percent of Twitter users have 10 or fewer “followers” — people who subscribe to receive their 140-characters-or-less messages — while nine percent of Twitter users follow no one at all.
The average number of followers for a Twitter user is 70, it said, and the average person follows 69 people.
The report said Twitter traffic was the highest on Wednesdays and Thursdays and dropped off by about 30 percent over the weekend.
Source
And what now if you want to look for someone ?
For a long time, finding new people to follow on Twitter was really painful. But recently, Twitter relaunched the search engine for people, which is way more efficient (if people have given their real name).
http://twitter.com/search/users
Another tool that appeared recently : The Twitter Grade, which measures the reach and authority of a Twitter user
http://twitter.grader.com
Pretty convenient to sort out people.
Especially since they released a very interesting ranking – the Twitter “Elite” : http://twitter.grader.com/topusers
Chris has already covered in the past tools such as twellow to identify users
In the news category : http://www.twellow.com/category_users/cat_id/50)
In the bloggers category : http://www.twellow.com/category_users/cat_id/78
Worth to be mentioned : this wiki with people from the media on twitter.
http://mediaontwitter.pbwiki.com/
I also liked very much Twitdir, which seems to be off for maintenance these days …
http://twitdir.com
And to conclude, the shorty awards indicated by Erica will also be a good way to explore new contacts.
http://disruptionblog.com/?p=559
What does the european blogosphere looks like in November ?
Curious to know what does the the european blogosphere looks like, and what are the hot topics in November in Europe ? Wikio (a french news/blogs search engine covering the european blogosphere) publishes every month interesting overview of what’s going on in the european blogs, and what is said.
Unfortunately for you, it’s in French. And as I’m becoming lazy these days, I forward you the link over google translate ^_^
You’ll see that in November Spain has been pretty active, then the German and UK blogosphere are just in front of the French and Italian blogosphere.
Top 50 blogs in Europe in November (the original post)
Translated with google
Should you have any question, or if you like further info about blogs in a specific region, feel free to ask on comments.
Reading recommendation – Don’t believe these 10 social media myths
A very short, but very interesting article I strongly recommend you for social media “mythbustering”. It’s cool if our clients get interested in Social Media. But they sometimes have wrong pre-conceived ideas about social media 🙂
Read it here : http://digitallabz.com/blogs/don%E2%80%99t-believe-these-10-social-media-myths.html
Seen on Digg yesterday.
Let’s connect campaign 08 – look at the results
Following what was previously announced on the old blog and the mail you may have seen in your inbox, I’ve received a lot of links from all over Text 100 – impressive contributions I had to share. Just to remind you – the purpose of the campaign is to allow the peer media team to connect more tightly through all the social media we use so far, and why not, discover new ones.
Disclaimer: I’ve probably forgotten people. If so, do not hesitate to update this article on the comments.
Or if you want to update your info, do not hesitate to mention it on thecomments of the posts.
And do not hesitate to connect between each other !
Continue reading Let’s connect campaign 08 – look at the results
How Mozilla track PR metrics
A good article I recommend you to read about tracking and measuring PR metrics. Interesting to observe their point of view on this question 🙂
PR is notoriously difficult to quantify. Part of the challenge is
developing PR metrics that will be meaningful over time. If PR
objectives are constantly shifting, certain programs will undoubtedly
get more attention than others. Setting PR metrics is a
semi-existential undertaking. Will things that matter today still
matter a year from now? Two years? Ten? Fifty?
To read the rest of the article : http://icouldntfindanypaper.blogspot.com/2008/09/mozilla-pr-metrics.html
The article is written by Melissa Shapiro, the PR manager for Mozilla.
Radian6 & language – “not for everybody yet”
We are currently several country to have a closer look at Radian6 over here in europe. The good point for Radian6 is that they exist in several languages – currently :
- English
- French
- Spanish
- German
- Italian
- Japanese
- Korean
- Chinese
The bad point now … our friends from the Netherland, Sweden, Denmark, Finland, etc cannot use it, as their language is not supported yet.
Jordan from the London office asked Andy McCann from Radian6 if something was going to change. His answer :
Ahhhhhhhh the great question. The answer to that Jordan is not right
now, we are putting together Russian and Portuguese.The Scandinavian countries are on our map as being an emerging market.
However with developing languages we do it now with guaranteed revenue.
If someone is willing to commit a certain amount of clients we fast
track the language.With those country’s we haven’t really had anyone step up.
Hope this makes sense.
Just to keep in mind for future discussion with Radian6 🙂