Category Archives: Reading

Will Sound Ever Be More Popular Than Web Video?

There’s no denying that the Internet is already a very social place, but it’s positioning itself to speak up even more in the next few years.

According Alexander Ljung, the co-founder of Berlin-based Soundcloud — a social platform that allows users to create and share their originally created sounds online — the Internet is readying itself to become a much more audible medium.

“In time, sound could become even bigger than video on the Internet,” Ljung told Mashable. “It’s bizarre that the web is virtually silent, and we want to unmute it.”

via Will Sound Ever Be More Popular Than Web Video?.

Hispanics More Active on Social Media than Other Ethnicities – eMarketer

US Hispanics are more active on social media than the average US internet user, and are logging in more frequently to a wider variety of social sites.

The February 2012 “American Pulse Survey” from BIGinsight of US adult internet usage found that, while greater percentages of black internet users spent larger blocks of time online than the other groups studied, Hispanic internet users spent more of their online time on social media sites.

via Hispanics More Active on Social Media than Other Ethnicities – eMarketer.

Join.me adds audio

join.me, the ridiculously simple screen sharing tool, just keeps getting better. Introducing unified audio.

Now you get two ways to talk during a meeting – from your computer or your phone. Then you can talk to anyone in the world, hands-free, for free. You also have advanced audio controls that let you mute participants and play chimes.

The Four Stages of Content Marketing

Planning a long-term content marketing strategy isn’t easy. In fact, once you realistically lay out your goals and the steps you’ll need to take to reach them, it can seem like an insurmountable task. But the steps are actually what will make reaching your goal possible. Without them, it would be easy to rush toward an outcome for which you’re not yet acclimated.This month we’ll follow up January’s article on content with one that methodically builds a long-term but comprehensive content marketing strategy. If your goal is to make it to the top, you’ll need to learn how to successfully master each step in-between and maintain a slow and steady pace.

via The Four Stages of Content Marketing.

4 Characteristics of a Winning Social Enterprise Strategy

The value of the social enterprise is simple. It allows customers to get closer to their favorite brands, offers them a voice when they have something to say (good or bad) and encourages them to make better buying decisions. For companies, it magnifies the voice of the customer, allows them to identify macro trends, improve their customer service, maximize sales through new channels and even improve employee satisfaction.

via 4 Characteristics of a Winning Social Enterprise Strategy.