Yesmail-Email-CTO-by-Industry-and-Device-in-Q2-Aug201349% of email opens happen on a mobile device, says Yesmail Interactive [download page] in a new study examining more than 5 billion emails it sent during Q2. But while mobile opens become increasingly widespread, interaction levels on mobile devices lag comparable rates on desktops by a considerable margin. In fact, across 11 industries analyzed, the click-to-open (CTO) rate for emails opened on desktops was roughly double the rate for those opened on mobile devices (22.6% vs. 11.1%).

via Average Email Click-to-Open Rate Twice as High on Desktops as on Mobiles.

Brandwatch-Top-Global-Brands-on-Twitter-Aug2013Research has suggested that over-communication by brands on social networks can have negative effects. So how many times should brands tweet without turning off their followers? It seems that global brands are betting on at least 30 tweets per week, according to [download page] a report from Brandwatch. The study selected a sample of 253 top brands around the world such as Dell, NBA, and Facebook, finding that 145 57% tweeted 30 times per week or more during the study period.

via Majority of Top Brands Tweeting At Least 30 Times Per Week.

After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.

via Google +1’s Amazing Correlation with Higher Search Rankings – Moz.

“I love podcasts, so I thought I’d try one,” says Dawson of his recently launched hour-long Shane & Friends. “I wasn’t sure my audience would be up for it, but shockingly, they really love it. It proves the next generation is excited about long-form content.”

via Remember podcasting? It’s back – and booming.

The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank.

EdgeRank, Facebook’s original News Feed ranking system, is dead.

via EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors.

Today Twitter announced a new feature called “Related Headlines.” From now on, when you click on the tweet’s URL on Twitter.com, you will see links to news stories where that tweet’s been embedded. For example, if I embed this Horse_ebooks tweet, then my story should appear as a “related headline” when you click on the tweet’s URL.

via Twitter adds “Related Headlines” to tweets, enrages everyone for 5 seconds | PandoDaily.

“I love podcasts, so I thought I’d try one,” says Dawson of his recently launched hour-long Shane & Friends. “I wasn’t sure my audience would be up for it, but shockingly, they really love it. It proves the next generation is excited about long-form content.”

via Remember podcasting? It’s back – and booming.

One traditional caricature of Germany features a nation of rather stiff individuals, keen on observing rigid protocols and maintaining their personal reserve. That was always a simplistic view. But in some respects such supposed conservatism was apparently borne out in aspects of online behavior. In 2012, for example, barely half 51.1% of the country’s online population used social networks monthly, eMarketer estimates—compared to nearly 65% in the UK.

via Social Networks Make Strides in Germany – eMarketer.

As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies. This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure. Respondents also suggest that organizational alignment is critical to seeing real business impact from digital.

via Bullish on digital: McKinsey Global Survey results | McKinsey & Company.

It’s never been easier to stay informed about the world–provided you know which information matters. That’s no easy feat. We’re overwhelmed with content from media amateurs and professionals alike. How to wade through the static and find the info we actually need? Follow the sources with the highest signal-to-noise ratio and ignore the rest. WIRED’s array of blogs, Tumblrs, and Twitter feeds are a great place to start, but let’s say you want more. Fine. The following 101 signals–blogs, feeds, podcasts, and more–provide everything you need to know and nothing you don’t. Packed with information, these sources serve up the core nutrients of your data diet, with no empty calories. We’ve focused on passionate and knowledgeable individuals, not massive media outlets that need to monetize content by the gigabit. These are the best reporters, writers, and thinkers on the Internet–people who understand what’s happening.

via Time for a Data Diet: These Are the Only Sources You Need to Stay Informed | Wired Magazine | Wired.com.