Category Archives: mobile

Mobile – Key Mobile Marketing Stats and Trends for 2012 : MarketingProfs Article

The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers’ growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore.

Moreover, 2012 is expected to bring more change, as the mobile industry continues to innovate, and as consumers increasingly integrate mobile behaviors into their lives, using multiple devices and platforms, according to the report.

Below, an overview of comScore’s annual mobile report, “2012 Mobile Future in Focus,” which explores trends in four broad areas: smartphone adoption; mobile media consumption; platform ecosystem dynamics; and tablet adoption and shifts in multi-device digital media consumption.

via Mobile – Key Mobile Marketing Stats and Trends for 2012 : MarketingProfs Article.

Checking In Is the Least Popular Smartphone Activity

Checking in to locations with geosocial services like Foursquare is the least popular activity among smartphone users, finds a recent survey by the Pew Research Center.

While more than half of the smartphone owners in the survey of 2,277 adults report accessing social networks, sending photos and viewing email, just 12% of smartphone owners say they use checkin services.

Geotagging updates to social media sites like Twitter and Facebook are also fairly uncommon. Just 9% of Internet users and 14% of social media users say they include their location with their social posts.

via Checking In Is the Least Popular Smartphone Activity.